14/07/2026
If I time-travelled to a year ago and told my old self, "a year from now, your idea will be one of the recognized pop-up brands in the Cebu matcha scene," I probably would've just laughed. Honestly, I just couldn't imagine this would happen in the span of a single year. Looking back at these photos of every single pop-up weโve ever done, I am just filled with so much gratitude for how fast this dream took flight.
It all started back in September 2025, when we were just navigating life into adulthood, trying to figure things out. Snaptcha wasnโt even our first business idea! Back then, we were running our little Instax printing service, โ .cebโ . One day, I had this crazy idea and told my boyfriend, "What if we fused our love for Instax and matcha?" to which he replied, "Right! And we call it Snaptcha?!"
And just like that, the rest was history.
But turning a crazy startup idea into realityโespecially while juggling life as studentsโwas never easy. We didn't have connections in the F&B industry. We had absolutely no clue how pop-ups worked. And letโs be real, we barely had a source of income to fund it. There were so many days where we were just running on pure exhaustion. But looking back? Every single second of being tired was completely worth it. What started as a simple matcha addiction at home grew into something so much bigger than we ever dreamed.
This journey was never a solo effort, and I want to take a moment to thank the incredible people who have been part of Snaptcha:
To my love, Dawson (our co-founder): Thank you for every single minute youโve sacrificed for this business. Not once have you ever complained, and I couldn't have done any of this without you.
To Neil & Kristel (our part-owners): Thank you for trusting in us and in what we started, even when it was just a tiny spark.
To our families and friends: Your endless support has been our safety net and our biggest motivation.
To โ โ : Thank you for trusting us and giving us a space to offer something to the community, even when we were just a teeny-tiny brand starting out.
To โ โ : Thank you for believing in us, welcoming us into the community, and allowing us to showcase our products at The Whisk Society.
And of course, to each and every one of you who has ever purchased a cup from us: Whether you came for the matcha, printed your digital memories on Instax, or just said hiโthank you from the bottom of our hearts!
Swipe through these photos and you'll see our entire journey from scratch. You'll see how this teeny-tiny brand has grown over the months, one pop-up at a time.
If thereโs one thing I can promise you, it's that this won't just be it. We are just getting started. Keep your eyes peeled... who knows what we might have in store for you? (Maybe around our first anniversary? ๐ค Let's see!)
With all the love and gratitude,
Via (founder of Snaptcha)