03/03/2026
SWOT ANALYSIS
STRENGTH
- Personalized customer service
- Flexibility in menu & creativity
- Potentially affordable costs/prices
- Local sourcing opportunities
- Local identity and community appealing
WEAKNESS
- Limited brand awareness
- Small marketing budget/online presence
- High operational costs
- Dependence on key staff’ skills
OPPORTUNITIES
- Collaborations & events
- Online ordering & delivery platforms
- Social media marketing & influencer promos
- Seasonal menu innovations
THREATS
- Intense competition from established chains
- Economic shifts & rising costs
- Changing consumer preferences
SMART ANALYSIS
1. Increase Sales
- Specific: Grow BrewBaryo Café’s social media following on Facebook and TikTok.
- Measurable: Reach +2,000 followers on IG and TikTok combined.
- Achievable: With weekly engaging posts and promos.
- Relevant: Boosts visibility and customer engagement.
- Time-bound: Within 6 months.
2. Boost Monthly Sales
- Specific: Increase average monthly revenue.
- Measurable: Target 15% increase in monthly sales.
- Achievable: Through delivery partnerships and promotions.
- Relevant: Drives profitability.
- Time-bound: By Q4 (3 months).
3. Enhance Customer Loyalty
- Specific: Launch a loyalty card program.
- Measurable: Gain 500 active loyalty program users.
- Achievable: Offer rewards and discounts.
- Relevant: Encourages repeat visits.
- Time-bound: Within 4 months.
4. Improve Operational Efficiency
- Specific: Reduce wasted inventory & shorten preparation time.
- Measurable: Cut waste by 20% and prep time by 30 seconds per order.
- Achievable: Train staff and refine processes.
- Relevant: Better service & cost control.
- Time-bound: Within 3 months.
