30/09/2019
7 eleven is a convenience store that was founded 1927 ; 92 years ago (as totems store). It was founded by Joe C. Thompson, Gordon Cheung and Cynthia Ma in Dallas,Texas,US. It has 68,236 number of locations. Headed by Joseph De Pinto plays the role of being the CEO and President and Stanley Reynolds as the EVP and CFO. In 7 eleven they sell different products like : slurpee Beverage big gulp beverage cup. Other products like: coffee, candy, prepared foods, gasoline, dairy, snacks, various assortment of beverages. 7 eleven has 45,000 number of employees since 2010.
The convenience store's strength is that their store is located mostly in commercial and urban places. Their products and furniture are high in terms of quality. And also it is very convenient to the costumers. The equipment that they use are good and unique. They also have Wi-fi availability. They also have a strong brand name. And lastly, they have a product that will mark just for 7 eleven. The store's weakness are slow service, expensive products and most of the customers are teenagers. Teenager customers considers 7 eleven as their dating place. Slow service is also one of the weakness because the saleslady or cashier is strict and not approachable.By that, it makes the service slow because you're afraid of asking. Lastly is expensive products, it is also a threat because it may result to sales decrease.
We suggest that the weakness of 7 eleven would change so that many customers will come and their sales will increase. The expensive price should make it into an affordable one. And their sales crew will change into a friendly and approachable one.
Prepared by:Ma. Jeseca Mirontos
Jill Anne Renegado
Kimberly Reambonanza
Khia Marie Tidoy
Mark saramillas
Kherby Lumaad
Richelle Gaspe
