17/12/2025
The main leaders and founders of Siomai King are Jonathan So (President & CEO) and Carlito (Carl) Macadangdang (Vice President & CFO), the visionary duo behind JC Worldwide Franchise Inc. (also known as The House of Franchise), who established the brand and its parent company, creating a large food franchise empire in the Philippines with brands like Siomai King, Toktok, and Mang Boks.
Key Figures:
Jonathan So: President & CEO, driving force, focuses on vision and innovation.
Carlito Macadangdang: Vice President & CFO, emphasizes flexibility and market adaptation.
Their Role:
They founded JC Worldwide Franchise Inc. in 2006, recognizing the potential in food franchising.
They've expanded beyond Siomai King to include other popular food franchises, becoming influential leaders in the Philippine franchising industry.
They've received numerous awards, including Asia Leaders Awards for Franchise Company of the Year, for their leadership and business success.
Company:
Parent Company: JC Worldwide Franchise Inc. /
The House of Franchise (HOF).
Other Brands: Toktok (delivery app), Mang Boks, Potato King, Sgt. Sisig, Burger Factory, etc..