Iftekhar Ahmed & CO.

16/09/2026

One pitch. Three teams. One unforgettable day!

On 12th September, the IAFB family came together at Kachi Memon Ground for a day filled with cricket, camaraderie and plenty of competitive spirit. With teams representing Fruit Nation, LUSH and SipFun, colleagues stepped onto the pitch ready to compete, support one another and enjoy the game.

From the early warm-ups and team huddles to the excitement of every delivery, boundary and wicket, the tournament brought out the passion and teamwork that make moments like these special. And when the final match came to an end, Team Fruit Nation emerged as the tournament winners.

A special congratulations to Umer Qureshi, Final Man of the Match, and **M. Junaid Khan, Man of the Tournament, for their outstanding performances.

And a special CONGRATULATIONS to Team Fruit Nation!!!

Most importantly, the day was about more than the result. It was about stepping away from the usual routine, coming together as colleagues and creating memories as one IAFB family.

Here’s to the teams, the cheers, the competition and the moments that brought us all a little closer. Until the next one! 🏏🙌

&Co.

11/09/2026

Goodness feels even better when it fits right into your day.

Fruit Nation Fit Punch Mixed Fruit Nectar brings together fruity goodness with *65% fruit content, no added sugar and reduced calories*, giving you a refreshing choice that tastes as good as it feels.

Make every sip a little more wholesome, a little more refreshing, and full of *Goodness Hamesha*. 🧃

&Co

08/09/2026

Fruit Nation’s ABC Juice is the latest addition to the lineup of exciting Juice manufactured by IAC. This delectable fusion of fruits and vegetables includes apples, beetroots, and carrots that forms a fresh taste and provides the benefits of detox to the body.

08/09/2026

05/09/2026

A Salute to Courage and Sacrifice.

On 6 September, we honour the brave souls whose courage and sacrifice have protected our homeland and inspired generations of Pakistanis.

Their spirit of resilience, unity and service reminds us of the responsibility we all share in building a stronger Pakistan.

IAC proudly salutes the heroes of our nation.

6 September, Defence Day of Pakistan. 🇵🇰

&Co.

31/08/2026

Saudi Arabia, we’re bringing the taste of Pakistan to Jeddah! 🇸🇦🇵🇰

From the goodness of Pakistani fruits to food and beverage products enjoyed across markets, IAC is bringing its diverse portfolio to *Saudi Food Show 2026* in Jeddah. 🇵🇰🇸🇦

Meet *Fruit Nation, LUSH, SipFun, and LUSH Foods, alongside IAC’s value-added ingredient solutions, including **Clear Apple Juice Concentrate, Aseptic Dates Syrup and Concentrate, Aseptic Chaunsa Pulp, and Aseptic Guava Pulp*.

Together, these portfolios showcase IAC’s capabilities across the food and beverage value chain, from consumer-ready products to high-quality fruit ingredients for manufacturers and industry partners around the world.

If you’re an importer, distributor, buyer, manufacturer, or food industry professional, come meet us and explore the possibilities of working together.

📍 *Jeddah Superdome, Jeddah, Saudi Arabia*
📅 *27–29 September 2026*
📌 *Pakistan Pavilion, Stand No. 20-D5*

We look forward to welcoming you at *Stand 20-D5* at Saudi Food Show 2026.

&Co

31/08/2026

Bring On the Masti!

Some moments are made for a little extra fun, and LUSH Masti Punch brings just the right flavour to the party. Fruity, refreshing and bursting with goodness, it’s the perfect pick-me-up when you want to add some masti to your day.

So grab a pack, take a sip and let the good vibes flow. With LUSH Masti Punch, every sip is an invitation to Open Up Fun!

&Co

29/08/2026

25/08/2026

Welcome to the monthly Fruit Nation Moments Campaign!

To take part in this Monthly Competition:
1. Like and Share this post.
2. Post your photo/reel with and DM us a screenshot.
3. Comment under this post with
4. Tag one person who loves mango.

A random winner will be selected at the end of each month for a surprise gift!

A breakfast shared with family feels even more special with the rich, delicious taste of Fruit Nation Chaunsa Mango Nectar.

Pour a little goodness into your family’s morning and make those everyday breakfast moments worth remembering. Because with Fruit Nation, Goodness Hamesha!

&Co.

24/08/2026

Bring a little more peachy goodness to your day with LUSH Peach Fruit Drink!

With its delicious fruity flavour and refreshing taste, every sip is an easy way to add some fun to your everyday moments.
Crack one open, take a sip and let that peachy flavour do the rest.

Perfect for chilled hangouts, quick refreshment breaks and those moments when you simply want something deliciously fruity.

Open Up Fun with LUSH!

&Co