Over the past decade, FP (FOODY PEOPLE) has made a name for
herself as one of the leading female entrepreneurs in and voices
of pakistan plant-based food movement. It all began back in
2016 when FP (FOODY PEOPLE) started a personal plant-based
cooking blog, Deliciously FP, after she was diagnosed with a
series of medical conditions which persuaded her to rethink her
lifestyle choices. Her highly s
uccessful blog generated over 5k
food in just a few years, which then led her to develop an app—which would later go on to become the number one app in the
PK’s F&P sector—followed by her first cookbook. Five years
later,FP (FOODY PEOPLE)is an impactful and highly diversified
brand that has published Two cookbooks, expanded its app to
encompass both recipes and yoga, opened a deli, launched a
podcast, and developed its own range of food products. Today,Areeba Akram runs the company together with
her brother and CEO, Abdullah