The ones who have rolled up their sleeves to make 'farming' an 'inheritance of gain'. Mainly the area where Punjabi farmers are lagging behind is a NINE letter word "MARKETING". They have expertise in growing the crop, harvesting it and taking it to the market/mandi. PICTURE THIS:
A farmer raising his crop like a child, waiting for it to bear fruits. Finally the day comes-of taking it to the mark
et. But what they get is a price not worth, bullying by arhtiyas (money lenders), rough treatment by takers. Considering all that why would a restless/progressive youngster in Punjab pursue kheti/farming...why won't he sit in an AC office and rather do some coding for a foreign firm thus earning way more than digging a piece of land. but hang on...there are some young minds ready to take up the challenge, willing to stay close to the GROUND reality and ready to be a torch bearer of this agrarian race. So lets bring up creative minds here, break this conventional marketing chain of commission agents to benefit the farmers at the ground level...hail.
