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New IMEX white paper: "Place leadership and the business events sector"New research reveals a fundamental shift in how p...
07/08/2026

New IMEX white paper: "Place leadership and the business events sector"

New research reveals a fundamental shift in how people interact with destinations, creating new opportunities for business events and convention bureaus.

A new white paper from IMEX, launched following the Place Leaders Forum earlier this year at IMEX Frankfurt, argues that convention bureaus face a defining moment as global mobility, changing lifestyles and rising competition between destinations reshape what makes places attractive to visitors, talent, investors and residents.

https://www.miceandmore.org/en/whatsnew/new-imex-white-paper-place-leadership-and-the-business-events-sector/

Picturesque Zhejiang in photos and memories MICE&more Founder Lina Moskvina took part in post tour in Zhejiang after ITB...
06/08/2026

Picturesque Zhejiang in photos and memories

MICE&more Founder Lina Moskvina took part in post tour in Zhejiang after ITB China and share her impressions of the destination:

"This is my second trip to China, and I really wanted to explore a new region of the country. I was completely captivated by the contrast between history, nature, and modern technologies. Here you’ll find beautiful natural parks filled with cultural sites and historical monuments, such as one of the oldest libraries. Tea plantations and ancient wineries producing rice wine coexist with high‑tech hotels. And a boat trip across the lake on an old ship will impress you no less than a robot battle".

Have you ever traveled to Zheijang?

Marjan and Wynn Resorts Break Ground on Janu Al Marjan IslandMarjan, Ras Al Khaimah’s leading master developer of transf...
04/08/2026

Marjan and Wynn Resorts Break Ground on Janu Al Marjan Island

Marjan, Ras Al Khaimah’s leading master developer of transformative mixed-use destinations, and its joint venture partner Wynn Resorts, Limited, a global leader in luxury hospitality and integrated resort development, have officially broken ground on Janu Al Marjan Island – the partners’ second joint venture on Al Marjan Island and one of the emirate’s most anticipated hospitality and branded residential developments.

https://www.miceandmore.org/en/whatsnew/marjan-and-wynn-resorts-break-ground-on-janu-al-marjan-island/

COITM Conference Programme is available now2026 China Outbound & Inbound Travel Market (COITM) will take place from 14–1...
31/07/2026

COITM Conference Programme is available now

2026 China Outbound & Inbound Travel Market (COITM) will take place from 14–16 October 2026 at New Hall (Hall 11) of the National Agricultural Exhibition Center (NAEC) in Beijing.

The 2026 COITM will bring together 200 high-quality exhibitors including overseas tourism boards, embassies, attractions, DMCs, airlines, hotels and travel tech enterprises from over 30 countries/regions, alongside 3,000 trade visitors and buyers from all over the world, assembling diversified premium resources covering the whole tourism industrial chain.

https://www.miceandmore.org/en/whatsnew/coitm-conference-programme-is-available-now/

Minor Hotels Signs First NH Hotels & Resorts Property in the Middle East with Debut in Saudi ArabiaRiyadh, June 2026: Mi...
30/07/2026

Minor Hotels Signs First NH Hotels & Resorts Property in the Middle East with Debut in Saudi Arabia

Riyadh, June 2026: Minor Hotels, a global hospitality leader with more than 640 properties in operation and under development across 66 countries in Asia Pacific, the Middle East, Africa, Europe and the Americas, is pleased to introduce NH Riyadh Prime Square Hotel to Saudi Arabia, marking the debut of NH Hotels & Resorts brand in the Middle East.

https://www.miceandmore.org/en/whatsnew/minor-hotels-signs-first-nh-hotels-resorts-property-in-the-middle-east-with-debut-in-saudi-arabia/

A new look at Ocean Park A new day of fam trip began at Ocean Park Hong Kong, one of Asia's oldest theme parks, which wi...
29/07/2026

A new look at Ocean Park

A new day of fam trip began at Ocean Park Hong Kong, one of Asia's oldest theme parks, which will celebrate its 50th anniversary next year. A VIP encounter with a family of giant pandas was the emotional (most "mimi-mimi") highlight of the program.

Next, the group went up to another part of the park, with the Polar Express and penguins, and then went down in a train styled as a bathyscaphe. However, for the MICE segment, other opportunities of the park are especially important, and we want to draw the attention of professionals to them: concert venues, conference spaces, own hotels with an aqua park and large-scale event infrastructure.

Have you ever thought about an event at an amusement park?

“Content, commerce and communication” – the formula of a successful event, according to David RuetzOver the past six dec...
29/07/2026

“Content, commerce and communication” – the formula of a successful event, according to David Ruetz

Over the past six decades, ITB has grown from a single trade show in Berlin into one of the world’s leading travel industry brands. For Messe Berlin, it has become a core part of its international portfolio. The company is continuing to expand the brand into new markets and formats, with projects in the Americas and the MICE sector. In Shanghai during ITB China 2026, where MICE&more GLOBAL was an official media partner, we discussed the company’s global strategy and new projects with David Ruetz, Senior Vice President of Messe Berlin.

Read more in the interview https://www.miceandmore.org/en/dialogues/content-commerce-and-communication-the-formula-of-a-successful-event-according-to-david-ruetz/

Neon as a cultural code The morning workshop on creating neon signs at the Grand Mira Suite proved to be one of the most...
28/07/2026

Neon as a cultural code

The morning workshop on creating neon signs at the Grand Mira Suite proved to be one of the most successful incentive activities of the program. Participants created their own neon symbols, ranging from hieroglyphs to personal signs, and took them home as art objects and true symbols of the city.

MICE-focus: For corporate groups, the master class format is easily adaptable to the brand – in the manufacture of souvenirs, the company logo, branded slogans or special visual elements of the event can be used.

Later we continued to discover neon cultural code on the rooftop of the AOAO nightclub, surrounded by neon signs and glass towers in the Central district.

MICE-focus: specifically for our group, a welcome projection in Russian appeared on a nearby skyscraper – “Welcome!”. This caused absolute delight and a feeling of a real personalized reception. It is in such exclusive moments that it is especially noticeable how attentively Hong Kong works with international MICE groups today.


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Website

,https://www.miceandmore.org/upload/iblock/b42/MICE_more_INT_2_03.02.25_preview.pdf

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