07/08/2026
New IMEX white paper: "Place leadership and the business events sector"
New research reveals a fundamental shift in how people interact with destinations, creating new opportunities for business events and convention bureaus.
A new white paper from IMEX, launched following the Place Leaders Forum earlier this year at IMEX Frankfurt, argues that convention bureaus face a defining moment as global mobility, changing lifestyles and rising competition between destinations reshape what makes places attractive to visitors, talent, investors and residents.
https://www.miceandmore.org/en/whatsnew/new-imex-white-paper-place-leadership-and-the-business-events-sector/