3YY Fresh

3YY Fresh Leveraging XYY’s China market, 3YY Fresh facilitate inter-trade between XYY and global farming cooperatives to promote fair deal amongst stakeholders.

3YY Fresh is a Singapore-based importer and wholesaler of quality fresh fruits, connecting trusted global growers with retailers, businesses and communities across Singapore. 🍎🍊 Trading fresh produce globally, with core products from China. 3YY Fresh works with farming co-operatives and businesses to make trade fairer.

3YY Fresh operates at wholesales in Singapore, with secondary responsibility for bringing fresh produce to regional countries. Leveraging a network of regional partners to promote fair deals.

3YY Fresh operates under the ambit of ε€§θΏžε…΄δΈšζΊι›†ε›’ (XYY Group), importing China fresh produce into Singapore. XYY group comprises more than 2,000 employees, more than 108,000 professional fruit growers under the leadership of XYY, and owns 51 fruit orchards. XYY owns 41 cold-chain logistics network distribution centres, which can cover all the sales networks in China.

πŸ‡ What’s that white coating on grapes?Usually, it is something natural called bloom.Bloom is a delicate waxy coating tha...
09/10/2026

πŸ‡ What’s that white coating on grapes?

Usually, it is something natural called bloom.

Bloom is a delicate waxy coating that forms naturally on the surface of grapes. It helps reduce moisture loss and provides a protective barrier on the fruit.

Because handling can rub some of it away, visible bloom can also be one sign that grapes have been handled relatively gently.

So if you notice that pale coating, it is usually not dirt. The bloom itself is natural and harmless. As with fresh produce generally, rinse the grapes under clean running water before eating.

🍎 How do apples stay crisp for months after harvest?Cold storage is only part of the story.After harvest, apples are qui...
07/10/2026

🍎 How do apples stay crisp for months after harvest?

Cold storage is only part of the story.

After harvest, apples are quickly cooled to slow down natural ageing. For longer storage, growers and distributors may also use controlled-atmosphere storage, where oxygen, carbon dioxide and nitrogen are carefully managed.

Why does that matter?

Because slowing respiration and ripening helps apples retain firmness and eating quality for longer. Together with a reliable cold chain, that is part of how apples can travel from orchard to Singapore in good condition.

Singapore Fresh Fruit Market Update – Week 40 πŸ‡πŸ«Singapore's fresh fruit market remained slow and increasingly value-driv...
05/10/2026

Singapore Fresh Fruit Market Update – Week 40 πŸ‡πŸ«

Singapore's fresh fruit market remained slow and increasingly value-driven this week.

Four things stood out:
β€’ Blueberries: buyers are leaning towards cheaper 14mm fruit, while most available supply is 18mm and above.
β€’ Citrus: lemons and Valencia remain well supplied; prices broadly held, although Australian Late Lane Navels softened in selected counts.
β€’ Chinese grapes: Shine Muscat has been seen around S$2 per punnet, while loose Chinese red grapes are around S$6/kg. More arrivals are expected next week.
β€’ Dragonfruit: Vietnam Royal white-flesh 22pc fell 20% from S$10 to S$8.

The market is not short of fruit. The bigger issue is whether the product and price point match what buyers want.

Read the full Week 40 update:
https://www.3yyfresh.com/post/singapore-fresh-fruit-market-update-week-40

🍏 Why would farmers remove perfectly good apples from a tree?It may look wasteful, but it is actually a smart orchard pr...
04/10/2026

🍏 Why would farmers remove perfectly good apples from a tree?

It may look wasteful, but it is actually a smart orchard practice called crop-load management.

Apple trees often produce more fruit than they can properly support. By removing some young apples early, growers help the tree focus its nutrients, water and energy on the remaining fruit.

That means better size, better colour, better flavour and better overall fruit quality.

It also helps reduce stress on the tree and supports healthier harvests in the following season.

So the next time you see fruit being removed in an orchard, it may not be waste at all. It is often part of how better fruit is grown.

Singapore Fresh Fruit Market Update – Week 39 πŸ‹πŸMarket activity stayed relatively weak despite the Mid-Autumn Festival, ...
28/09/2026

Singapore Fresh Fruit Market Update – Week 39 πŸ‹πŸ

Market activity stayed relatively weak despite the Mid-Autumn Festival, with pomelo demand noticeably softer than last year.

Key market moves this week:
β€’ Lemon supply surged from South Africa and China
β€’ South African lemons eased from about S$31 to S$29, with some offers at S$28
β€’ China lemons were around S$22
β€’ Granny Smith remained short in the market
β€’ Zimbabwe 14mm blueberries eased from S$24 to S$23
β€’ Australian Hass avocado also showed some price softness

Overall, the market remains supply-driven, with citrus under pressure while selected shortages continue to support individual lines.

Follow 3YY Fresh for weekly Singapore fresh fruit market updates.

🚨 SINGAPORE FRUIT MARKET ALERT β€” WEEK 37This week, the market is moving in opposite directions πŸ‘€πŸ‹ Lemons: supply is tigh...
13/09/2026

🚨 SINGAPORE FRUIT MARKET ALERT β€” WEEK 37

This week, the market is moving in opposite directions πŸ‘€

πŸ‹ Lemons: supply is tight and prices have firmed at S$30+

🫐 Blueberries: smaller 14mm fruit is getting hard to find and several wholesalers are actively hunting for it

🍎 Fuji Apples: demand is building for 88-count, a size that could fit supermarket programmes

🍊 South African Valencia: the opposite story heavy supply is keeping the market competitive

πŸ“ Australian Strawberries: stable for now, but prices are expected to rise next week.

The takeaway?

πŸ‘‰ Don’t just watch the fruit.
Watch the size. Watch the supply. Watch the timing.

That’s where the opportunities are.

Follow 3YY Fresh for weekly Singapore fresh fruit market intelligence, price movements and supply updates.

πŸ‹πŸŠ Singapore Fresh Fruit Market Update – Week 36This week’s citrus market is moving in two very different directions:πŸ‹ L...
07/09/2026

πŸ‹πŸŠ Singapore Fresh Fruit Market Update – Week 36

This week’s citrus market is moving in two very different directions:

πŸ‹ Lemons: Tight supply has pushed ground market prices to above S$32/carton.

🍊 South African Grapefruit: Heavy diverted supply has pressured prices to around S$10/carton.

🍊 SA Valencia Oranges: More than 20 containers are estimated to arrive in Singapore this week, including 16 containers from one importer alone.

Outside citrus, wholesale pricing was generally stable to softer, with Vietnam white-flesh dragonfruit showing one of the largest week-on-week declines.

Stay tuned to 3YY Fresh for weekly Singapore fruit market updates.

Singapore Fresh Fruit Market Update – Week 35 πŸŽπŸ‡πŸ«The market remains relatively subdued this week, with mixed movements a...
30/08/2026

Singapore Fresh Fruit Market Update – Week 35 πŸŽπŸ‡πŸ«

The market remains relatively subdued this week, with mixed movements across key fruit categories.

🫐 Blueberry pricing is showing signs of firmness
πŸ‹ Lemon supply appears to have stabilised
🍈 Honey melon remains limited, with more containers expected soon
πŸ“ Selected Australian strawberries moved lower
πŸ‘ Spanish Donut Peach prices increased by around 5%
πŸ‡ China Shine Muscat remains widely available at retail, with strong promotional competition

Overall, the market remains selective and supply-driven, with buyers continuing to watch arrivals, quality and individual specifications closely.

Follow 3YY Fresh for weekly Singapore fresh fruit market updates.

MarketUpdate SingaporeWholesale FruitMarket

More grapes aren’t the answer. Better grapes are. πŸ‡The grape market is getting crowded. When supply grows faster than de...
27/08/2026

More grapes aren’t the answer. Better grapes are. πŸ‡

The grape market is getting crowded. When supply grows faster than demand, another ordinary seedless grape won’t move the needle.

πŸ‡ Summer Blush
Natural green-to-pink ombrΓ©. Crisp bite. Candy-like sweetness. It looks different before you’ve even tasted it.

πŸ”΄ FlavorCrush
Large red seedless berries, mild crunch and clear tropical notes. Built around flavour, not just size.

πŸ“¦ And from an importer’s side, this is what really matters:
A fancy variety name might get the first order. Eating quality, arrival condition and repeat purchase move the cartons.

That’s where the grape category is heading. Less commodity. More differentiation.

Summer Blush or FlavorCrush. Which one would you grab first? πŸ‘‡

πŸ‹πŸ« WEEK 33 FRUIT MARKET CHECK: Supply is HIGH, buyers are still cautious πŸ‘€Singapore’s fresh fruit market stayed relative...
17/08/2026

πŸ‹πŸ« WEEK 33 FRUIT MARKET CHECK: Supply is HIGH, buyers are still cautious πŸ‘€

Singapore’s fresh fruit market stayed relatively slow this week β€” but there are a few movements worth watching:

🫐 Blueberries: still abundant
πŸ‹ Lemons: still abundant
πŸ‡ U.S. grapes: generally softer / stable
πŸ‘ Stonefruit: mostly steady to slightly lower
🍊 Australian Washington Navel 64pc: ↓ 4.1% week-on-week
πŸ₯‘ Australian EvoHass avocado 28pc & 30pc: ↑ 2.8%

Across our strict like-for-like wholesale comparisons:

πŸ“‰ 10 SKUs down
βž– 3 maintained
πŸ“ˆ 2 up

The vibe for Week 33? Plenty of supply, selective buying, and a market that’s still moving carefully.

For buyers, this is the kind of week where watching the individual SKU matters more than following the overall market.

Follow 3YY Fresh for weekly Singapore fruit market updates, pricing movements & fresh produce insights. πŸŽπŸ“Š

Address

Pasir Panjang Wholesale Centre
Singapore
110002

Alerts

Be the first to know and let us send you an email when 3YY Fresh posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to 3YY Fresh:

Shortcuts

Share