3YY Fresh

3YY Fresh Leveraging XYY’s China market, 3YY Fresh facilitate inter-trade between XYY and global farming cooperatives to promote fair deal amongst stakeholders.

3YY Fresh is a Singapore-based importer and wholesaler of quality fresh fruits, connecting trusted global growers with retailers, businesses and communities across Singapore. 🍎🍊 Trading fresh produce globally, with core products from China. 3YY Fresh works with farming co-operatives and businesses to make trade fairer.

3YY Fresh operates at wholesales in Singapore, with secondary responsibility f

or bringing fresh produce to regional countries. Leveraging a network of regional partners to promote fair deals.

3YY Fresh operates under the ambit of 大连兴业源集团 (XYY Group), importing China fresh produce into Singapore. XYY group comprises more than 2,000 employees, more than 108,000 professional fruit growers under the leadership of XYY, and owns 51 fruit orchards. XYY owns 41 cold-chain logistics network distribution centres, which can cover all the sales networks in China.

🍓 Driscoll’s China responds to online food-safety claimsDriscoll’s China issued a further legal statement on 24 July aft...
24/07/2026

🍓 Driscoll’s China responds to online food-safety claims

Driscoll’s China issued a further legal statement on 24 July after allegations connected to pending US lawsuits were circulated on Chinese social media.

The company says:

🔸 Berries sold in mainland China come through a separate supply chain, primarily involving production in Yunnan and imports from Peru.

🔸 The products are governed by Chinese food-safety laws and regulatory requirements.

🔸 Its additional product testing has, according to the company, met applicable Chinese national standards.

🔸 Zhong Lun Law Firm’s Shanghai office has been appointed to preserve evidence and prepare possible action against parties spreading allegedly false information.

An important distinction remains: the US allegations are still being contested and have not been proven in court. Likewise, Driscoll’s China’s testing and compliance statements are the company’s position, rather than a newly published independent regulatory ruling.

For consumers and produce businesses, the sensible response is neither blind trust nor instant condemnation. Check the product’s origin, examine credible evidence and avoid treating unresolved allegations as established facts.

In fresh produce, trust depends on traceability, transparency and responsible communication.

A single commercial partnership is now rescuing over two million bananas annually by diverting cosmetically imperfect fr...
21/07/2026

A single commercial partnership is now rescuing over two million bananas annually by diverting cosmetically imperfect fruit from landfills into high-value processing streams. This circular approach transforms what was once considered agricultural waste into a massive secondary revenue pipeline for growers.

The future of food security relies on supply chains that value total crop utilisation over superficial retail perfection.

Singapore’s wholesale fruit market remains slow, but supply is building. 🍇🍑🍋This week, we’re seeing:• More U.S. grapes a...
19/07/2026

Singapore’s wholesale fruit market remains slow, but supply is building. 🍇🍑🍋

This week, we’re seeing:

• More U.S. grapes and stonefruit entering the market
• Lemon prices under continued pressure
• Pre-packed Egyptian grapes beginning to arrive
• Importers staying cautious with volumes due to slow demand

With more supply expected next week, buyers are watching freshness, pricing and stock movement closely.

Read the full Week 29 market update on the 3YY Fresh blog.

🔗 Link in bio

The cross-border Lancang-Mekong Express cold-chain service can now move fresh durians from harvest to major cities withi...
14/07/2026

The cross-border Lancang-Mekong Express cold-chain service can now move fresh durians from harvest to major cities within a mere 48 hours. This hyper-efficient logistics highway has unlocked a staggering 294 per cent increase in volume, rendering premium tropical fruit accessible at an unprecedented global scale. The future of food belongs entirely to these automated, seamless transport networks that eliminate transit decay.

Week 28 highlights the structural failure of traditional fruit wholesaling, where excessive volume meets sluggish demand...
12/07/2026

Week 28 highlights the structural failure of traditional fruit wholesaling, where excessive volume meets sluggish demand to erode grower margins. When perishable commodities saturate the market without data insight, the entire chain suffers from artificial volatility. We are changing the narrative by connecting upstream harvest reality with downstream retail demand to ensure every harvest is valued fairly.

Supermarkets have spent decades relying on highly fragmented distribution networks that mask the true origin of fresh pr...
11/07/2026

Supermarkets have spent decades relying on highly fragmented distribution networks that mask the true origin of fresh produce. The massive multi-state parasitic outbreak currently sweeping the market exposes a systemic failure where legacy wholesalers cannot pinpoint the source of contamination. Traditional middlemen profit from this exact lack of operational , hiding risks until a public health crisis breaks out. True food security belongs exclusively to modernised supply chains that mandate end-to-end asset ownership and fair, fully traceable contracts for growers.

🍋 Singapore Wholesale Fruit Market Update | Week 27The market stayed slow this week, with limited sales activity and cau...
04/07/2026

🍋 Singapore Wholesale Fruit Market Update | Week 27

The market stayed slow this week, with limited sales activity and cautious buying across most categories.

Key highlights:
🍋 South Africa lemons remain heavily supplied, with slow movement in cold rooms
🍈 Hami melon prices dropped sharply due to higher supply
🍒 USA cherry prices continued to soften despite earlier expectations
🍇 Pre-packed 10 x 500g grapes remain limited, with China Shine Muscat as the main available option
🐉 Ecuador pitahaya was the key item showing price support this week
🍊 Egypt Valencia quality remains weak, while South Africa Valencia supply may increase soon

Overall, the market remains price-sensitive. Buyers are focusing on quality, stock discipline and fast-moving items.

The future of fresh produce is being rewritten by automated packhouse robotics. Advanced internal quality selection syst...
24/06/2026

The future of fresh produce is being rewritten by automated packhouse robotics.

Advanced internal quality selection systems use specialized sensor technology to check fruit sweetness and structural integrity without touching the skin.

This level of upstream automation ensures only perfect produce enters the cold chain, preserving freshness and slashing food waste across the globe.

The old produce playbook is breaking. 🍊“Same season, same trend” no longer works when weather and geopolitics keep rewri...
15/06/2026

The old produce playbook is breaking. 🍊
“Same season, same trend” no longer works when weather and geopolitics keep rewriting supply overnight. Adaptability may become the biggest competitive advantage.

Advanced predictive sensors are transforming packing houses from chaotic bottlenecks into precision supply nodes. This n...
04/06/2026

Advanced predictive sensors are transforming packing houses from chaotic bottlenecks into precision supply nodes. This new technology maps the exact shelf life of fresh produce before it ever leaves the orchard. The future of agriculture is not just about growing more: it is about predicting better to ensure radical fairness and zero waste.

Address

Pasir Panjang Wholesale Centre
Singapore
110002

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