3YY Fresh

3YY Fresh Fresh Produce

(1) Importer
(2) Wholesaler
(3) Exporter

Trading fresh produce globally, with core products from China. 3YY Fresh works with farming co-operatives and businesses to make trade fairer.

3YY Fresh operates at wholesales in Singapore, with secondary responsibility for bringing fresh produce to regional countries. Leveraging a network of regional partners to promote fair deals.

3YY Fresh operates under the ambit of 大连兴业源集团 (XYY Group), impo

rting China fresh produce into Singapore. Leveraging XYY’s China market, 3YY Fresh facilitate inter-trade between XYY and global farming cooperatives to promote fair deal amongst stakeholders. XYY group comprises more than 2,000 employees, more than 108,000 professional fruit growers under the leadership of XYY, and owns 51 fruit orchards. XYY owns 41 cold-chain logistics network distribution centres, which can cover all the sales networks in China.

China’s rapid cold-chain expansion is slashing transit times and fiercely defending the premium value of regional produc...
24/05/2026

China’s rapid cold-chain expansion is slashing transit times and fiercely defending the premium value of regional produce. Singapore wholesalers must turn their messy logistics data into clear insights to protect their own margins against these shifting trade lanes. 📦

The oceans are basically a giant weather battery. Right now, they are storing 11 million excess terawatt-hours of energy...
23/05/2026

The oceans are basically a giant weather battery. Right now, they are storing 11 million excess terawatt-hours of energy. That is enough to power humanity for 500 years. 🌊⚡
When this energy finally releases, ocean temperatures are forecast to jump by up to 4 degrees. We are officially facing the hottest year since records began in 1877.
This is not just about warmer days. We are looking at massive atmospheric rivers, brutal heatwaves, and severe crop failures in major farming hubs like Brazil and Australia. 🌾
The most terrifying part is the threat to our food supply. A potential monsoon failure in India, paired with ongoing fertiliser shortages, could devastate 150 million farmers and leave 1.5 billion people facing a massive calorie deficit.
We are talking about skyrocketing grocery prices, power grid failures, and real social unrest. Our best hope now is investing heavily in climate-adapted crops to survive the coming decades.
Are we truly prepared for what is next? Drop your thoughts below. 👇

Avocado demand is booming. So why are margins getting squeezed? 🥑Here’s the uncomfortable truth in produce trading:Stron...
17/05/2026

Avocado demand is booming. So why are margins getting squeezed? 🥑

Here’s the uncomfortable truth in produce trading:

Strong demand does not guarantee strong profits.

When Mexico and California both harvest optimism at the same time, supply floods in, promotions kick off, and prices soften fast.

The market loves demand headlines.
Smart traders watch supply waves.

Because in fresh produce:

Oversupply can quietly destroy margins before anyone notices.

What are you watching more closely right now, demand or arrivals? 👀

To the women who taught us love without conditions, strength without noise, and sacrifice without applause. 💛Happy Mothe...
10/05/2026

To the women who taught us love without conditions, strength without noise, and sacrifice without applause. 💛
Happy Mother’s Day to every amazing mum out there.

Thailand is going all in on fruit exports this year 🥭🇹🇭 The government is targeting a massive 179 billion baht (around ...
02/05/2026

Thailand is going all in on fruit exports this year 🥭🇹🇭

The government is targeting a massive 179 billion baht (around $4.9 billion) for 2026. With the peak harvest hitting between May and August, authorities are moving fast to manage the oversupply.

Make no mistake, this is no longer just a story about crops. It is a major pricing story 📉

When a state actively pushes exports to this scale, market share and benchmark prices shift incredibly fast. If you are trading, you need to realise that this ambition will likely compress someone else’s margin.

Regional traders need to watch seasonal flows closely, especially for durian. It is time to refresh your landed cost assumptions. Rely on real-time data, not just old supplier habits 📊

Today is a reminder that behind every fresh delivery, every shipment, and every product on the shelf, there are hardwork...
01/05/2026

Today is a reminder that behind every fresh delivery, every shipment, and every product on the shelf, there are hardworking hands making it possible. 🍎

To all workers across the supply chain, thank you for your dedication, resilience and commitment.

Happy Labour Day from 3YY Fresh.

Food inflation is rarely one neat story. It usually starts when fuel⛽️, fertiliser 🛘 and weather 🌦️ all decide to misbeh...
01/05/2026

Food inflation is rarely one neat story. It usually starts when fuel⛽️, fertiliser 🛘 and weather 🌦️ all decide to misbehave at once, then spreads through the chain faster than most buyers expect.

The newly signed Free Trade Agreement between and is set to reshape fresh produce supply routes across the Asia-Paci...
29/04/2026

The newly signed Free Trade Agreement between and is set to reshape fresh produce supply routes across the Asia-Pacific. For Singaporean fruit importers, this sudden shift in regional trade dynamics means historical pricing models will need immediate recalibration. SMEs must rely on real-time data to spot new procurement opportunities rather than leaning on outdated supplier habits.

Selling your produce used to be the hardest part.Not anymore. Now, it’s just getting it there. 🚢Freight costs are absolu...
27/04/2026

Selling your produce used to be the hardest part.

Not anymore. Now, it’s just getting it there. 🚢

Freight costs are absolutely crushing margins right now. A standard container is sitting at over $2,200. Diesel is up. Surcharges are jumping everywhere.

You can have brilliant demand. But if the logistics are a mess, you lose money. One bad shipping cycle can wipe out months of hard work. 📉

Cold-chain cargo is taking the worst hit. We could easily see shop prices jump by 15% soon.

The game has changed.

Stop just looking at farm prices. You need to stress-test your shipping routes. ⚠️

The real question isn’t if you can sell it. It’s if you can actually land it and make a profit.

The market may be slow, but the story this week is anything but boring 👀While overall trading stayed soft, one thing rea...
22/03/2026

The market may be slow, but the story this week is anything but boring 👀

While overall trading stayed soft, one thing really stood out. Lemon supply remained tight, Egyptian quality was underwhelming, and buyers are now watching closely for arrivals from China and South Africa. At the same time, a diverted container of Vietnam lime landed in Singapore at around SGD6 per carton. That is the kind of price gap that makes the market sit up and pay attention. 🍋

It is a good reminder that in fresh produce, the market can feel quiet on the surface, but underneath, supply shifts, quality issues, and surprise arrivals can change the mood very quickly.

Which caught your eye more this week: the tight lemon supply or the incredibly cheap Vietnam lime? Drop your thoughts below 👇

ProduceTrading SingaporeBusiness

🍽️ The “9 Meals” Rule: Why Ag-Tech is the Ultimate Safety NetDid you know most modern cities are only nine meals away fr...
01/03/2026

🍽️ The “9 Meals” Rule: Why Ag-Tech is the Ultimate Safety Net
Did you know most modern cities are only nine meals away from anarchy?

It sounds like a movie plot, but it’s a logistics reality. Most supermarkets only hold about 3 days of inventory at any given time. If the trucks stop, the countdown begins.

The Invisible Giant
We talk about AI and Tech in every high-level investment circle, yet Agriculture is often dismissed as a “laborious relic.” In reality, it is the silent engine keeping civilization upright. It’s the only industry that is truly too big to fail.

The Opportunity Lens
Where there is fragility, there is a massive market gap. The real value in the coming decade isn’t just the dirt—it’s the buffer.

The winners of the next era will be the ones building the “4th day” through:

Cold Storage Automation: Reducing waste before it hits the shelf.

Predictive Logistics: Using data to prevent supply chain snaps.

Localized Production: Bringing the farm closer to the fork to bypass global instability.

Agriculture isn’t boring; it’s the most critical tech stack we have.

Address

Pasir Panjang Wholesale Centre
Singapore
110002

Telephone

+6597858996

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