21/03/2026
FOR IMMEDIATE RELEASE
From the Foot of Mt. Fuji to Mexico: A Japan-Mexico Collaboration Inspired by the Cherry Blossoms of Arakura Sengen Shrine Debuts at Ensenada B**r Fest!
il st bibitone (CEO: Yasuaki Nishii) is proud to announce a strategic partnership with the Mexican craft brewery "Barbaján" to develop a collaboration b**r featuring Japan’s iconic "Sakura" (cherry blossoms). This unique brew will make its world debut in March 2026 at Mexico’s premier craft b**r event, the Ensenada B**r Fest.
■ Background: From Arakura Sengen Park to the World
Arakura Sengen Shrine is globally renowned as one of Japan’s most breathtaking landscapes, where Mt. Fuji, a five-story pagoda, and cherry blossoms converge in perfect harmony. This project, born from a profound spiritual connection to this sacred site, represents a bold challenge: to fuse the refined aesthetics of Japanese culture with the passionate craft b**r scene of Mexico.
Acting as a bridge to share Japan’s delicate ingredients with the world, il st bibitone has formed a partnership with Barbaján, a prestigious brewery based in Baja California. Together, they have poured their technical expertise and shared passion into creating the "Sakura B**r."
■ Product Profile: SAKURA Aromas Meet the Mexican Sea Breeze
This special edition brew, co-developed by both companies, utilizes premium salted cherry blossoms and natural essences to capture the essence of spring.
• Concept: "Hanami (Flower Viewing) in a Glass"
• Flavor Profile: The b**r features the crisp, clean finish characteristic of craft brews, layered with the elegant aroma of Sakura for a delicate yet profound drinking experience.
■ The Stage: Mexico’s Largest B**r Celebration, "Ensenada B**r Fest"
The Sakura B**r will be unveiled for the first time at the Ensenada B**r Fest this March. At this massive event, which draws tens of thousands of attendees, the Japanese "Sakura" is set to captivate the senses of Mexican b**r enthusiasts and industry professionals alike.
**rfest
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