Carlsberg

Carlsberg Brewing premium lager for more than 175 years. Carlsberg - Probably the best beer in the world.

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Don’t drink and drive. Carlsberg was born in Denmark in 1847, thanks to J.C Jacobsen, who brewed Denmark's first ever beer using a yeast that became the basis for many modern-day imitations. In fact, almost all modern-day lagers are derived from the original yeast used to brew Carlsberg, Saccharomyces Carlsbergensis. Jacobsen named the brew after his son (Carl) and the Danish

word for hill (berg), after the hill on which the brewery sits. Carlsberg is now a regular in millions of bars across 140 countries worldwide.

23/04/2026

Always showing up with a cold beer and a clean fit 🍺

8 limited edition jersey designs available now — designed to stand out, wherever you wear them.

Which jersey colour’s your favourite? 🎽

Available at participating major supermarkets, coffeeshops, and bars, or online via Shopee Supermarket and RedMart.

T&Cs apply.

18+. Don’t drink & drive.

The best fit? Probably. 🍺Launching our limited edition Carlsberg jerseys – 8 exclusive designs built for more than just ...
17/04/2026

The best fit? Probably. 🍺

Launching our limited edition Carlsberg jerseys – 8 exclusive designs built for more than just the occasion.

From casual days to late nights, this is how we show up.

Available at participating major supermarkets, coffeeshops, and bars, or online via Shopee Supermarket and RedMart.

T&Cs apply.

18+. Don’t drink & drive.

28/03/2026

HYROX is round the corner and we gave up date nights, but we still make sure to spend quality time together after our training sessions ❤️

A cold 0.0 is our go-to for resetting after a late-night session without compromising our training.

Training hard, playing smart, and seeing you guys at the finish line! 🏁

18+. Don’t drink & drive.

20/03/2026

The best drink at the end of a long week? Probably. 🍻

Carlsberg Special Brew is a premium strong beer — with a sweet and malty flavour, and a subtle hint of cognac.

18+. Don't drink & drive.

13/03/2026

[GIVEAWAY]

✨ WIN 1X CARTON OF CARLSBERG SPECIAL BREW AND 1X GOLD LUGGAGE ✨

We packed as many golden cans as we could fit inside and locked it shut. The combination to unlock it? The number of cans inside 🍺

Crack it and stand a chance to win!
→ Follow
→ Comment your guess
→ Tag your accomplice

Contest ends on 31 March 2026, 2359.
Only entries submitted through Instagram comments will qualify.
Winners will be contacted within 2 weeks.
Limited to one entry per account.

18+. Don't drink & drive.

08/03/2026

This , we thought we’d skip the flowers.

Let's celebrate with a Carlsberg instead.
Cheers to you!

18+. Don't drink & drive.

Lohei, oranges, and ice-cold Carlsberg — the must-haves for every CNY gathering 🥢🍻✨ Because no reunion is complete witho...
24/02/2026

Lohei, oranges, and ice-cold Carlsberg — the must-haves for every CNY gathering 🥢🍻✨ Because no reunion is complete without the perfect toast!

This Chinese New Year, celebrate Carlsberg 一起發 with your friends and family. Here's to the best luck, prosperity, and a smooth start to 2026 🧧🍻🏇🏻

18+. Don't drink & drive.

17/02/2026

Everyone’s favourite CNY host? Probably.

Around every table, where “long time no see” turns into hours of catching up and friendly competition, there’s always a can of Carlsberg in hand.

This Chinese New Year, let’s celebrate Carlsberg 一起發 — bringing you the best luck, prosperity, and a smooth start to 2026 🧧🍻🏇🏻

18+. Don’t drink & drive.

28/01/2026

Let Cai Shen Ye answer all your CNY questions with our WhatsApp stickers 🧧🍊

Carlsberg 一起發 stickers now on WhatsApp — download via the link in bio! 🐎

This Chinese New Year, let’s celebrate Carlsberg 一起發 — bringing you the best luck, prosperity, and a smooth start to 2026 🍻

18+. Don’t drink & drive.

22/01/2026

Shake your way to prosperity this CNY 🌳🧧

Play our sure-win Shake and Huat Together game at our Carlsberg 一起發 supermarket roadshows! Stand a chance to Shake your way to prosperity this CNY 🌳🧧

Play our sure-win Shake and Huat Together game at our Carlsberg 一起發 supermarket roadshows! Stand a chance to win:

🍻 Carlsberg Prosperity Bag
💸 Cash prizes
🌊 Skylight Abalone
🐱 Carlsberg Fortune Cat

Check out our 'Supermarkets' IGS highlights for upcoming roadshow schedules!

This Chinese New Year, let’s celebrate Carlsberg 一起發 — bringing you the best luck, prosperity, and a smooth start to 2026. 🧧🍻

18+. Don’t drink and drive.

21/01/2026

Head down to our Carlsberg 一起發 Coffeeshop roadshows this CNY and stand a chance to score attractive prizes such as our limited edition Carlsberg Retro Crate Box, abalone, cash prizes, and many more!

Keep a lookout for our 'Coffeeshops' IGS highlights for upcoming roadshow schedules!

This Chinese New Year, let’s celebrate Carlsberg 一起發 — bringing you the best luck, prosperity, and a smooth start to 2026. 🧧🍻

18+. Don’t drink and drive.

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