07/10/2026
30% plant-based just became a RULE. Not a trend. A rule. π±
The World Sustainability Organization has rewritten its restaurant standard, and I am so happy about this one.
To keep a Friend of the Earth or Friend of the Sea certification:
β 30% of all meals must be plant-based
β And featured on the menu β not hidden at the back
β No cages, no crates, no continuous tethering on any animal protein
β A real food waste plan, with targets
β 12 months to get there
500+ venues worldwide. Restaurants, cafΓ©s, caterers, hotels, resorts.
And they're not alone , Global Sustainable Tourism Council has just landed on the same 30% in its new Food & Beverage standard.
Two different bodies. Same number. That's a shift, not a coincidence. β¨
Swipe to slide 3 for the line I've been repeating in kitchens for years β and now there's finally a number behind it.
30% is one dish in three. Most kitchens are closer than they think, once they actually sit down and count. π
Where's your menu right now? Tell me in the comments π