Hey Chips

26/09/2026

Climbing mountain has not becoming the same after we became founders

We have not seriously climbed anything for years. Partly it's because we became new parents, but partly because the phone keeps buzzing with texts all day with fires to put out.

We can nv truly rest and be with nature. Today, it's the same but a little better cos it's Saturday!

We didn't schedule any promoters for this weekend so we could drive 2h away from Seoul for a short challenging climb.

So refreshing to go back to the mountains, the true origin of Hey! Chips.

21/09/2026

Guess which gym we’ll be at next 😉

Superbeans by Hey! Chips is a natural plant-based high protein and fibre snack that rivals chicken breast! Made from whole edamame and chickpeas you can get 41g of protein per 100g 🙌

Promos running at Cold Storage now till 31 Oct 2026 💪

20/09/2026

Make avo toast with me 🥑🫛🍋🍞 (high protein version)

Finding it hard to time your avocados? 🥑

We've all been there. 🥹

Level up your avo toast by mashing your overripe avo with the Superbeans!

Creamy, crunchy and filled with healthy goodness, you're gonna crave it everyday.

16/09/2026

Here’s a new favourite dunk in town! 🥛 (and it's not you, cookie)

Golden crunchy jackfruit crisps dipped in fresh milk is the decadent upgrade you need.

It's crunchy and rich! What an indulgent flavour blend. 😋

Once you dunk, there’s no going back. Taste the tropic! 🌴

It's legit yummy. Try it yourself!! ☺️

12/09/2026

How to spot the fakes? 🔍

👉 Did you know - Many broccoli chips in healthy-looking designs are not that healthy? 🤔

Here's what we recommend:
1. Look out for the word "maltose" on the ingredient list. Maltose is super high GI (>100) and it cancels out all health benefits of eating broccoli crisps.

2. If you are at a bulk scoop retail shop (many of these shops have sprouted in our shopping malls), know that there is NO way those crispy broccolis can stay crispy in those gigantic tanks without some food additive.

3. Many broccoli crisps have no ingredient list or nutrition table. What are they hiding?

4. Avoid any kind of crisps in clear plastic jars and containers. They may look colourful and natural but... what's keeping them crispy in the porous plastic container for months?

Snack smarter by spotting the fakes like a pro! 😉🤓

P.s. I bet you missed it - There are two real broccoli crisps from Hey! Chips on the first image of this carousel. Can you spot them?

11/09/2026

Just in!😮😮😮 Superbeans has won The Most Innovative Product Award 2026 from Cold Storage. 🤯

When we started, we were complete outsiders in the food industry.

No retail playbook, no insider network, just a passion for clean label snacks.

Breaking into retail was not easy, and staying in the competition turned out to be even harder.

Cold Storage believed in us from day one. They took a chance on two founders with a big dream.

No big budgets. Just rapid arms and legs that can work as hard as we can.

We fight hard against our competitors who are able to do more with better margins, more exciting flavours, more shelf space in the supermarkets.

We started on the Cold Storage shelves with just 2 SKUs just three years ago. Today, we have grown to 12-15 SKUs across the snack category, in 200+ retail points.

Tonight, we are at the Cold Storage Partners Awards Dinner.

The theme "Growing Forward Together" hits close to home. ☺️

Real growth happens when a major partner genuinely supports the little guys like us.

Thank you Cold Storage❣️

09/09/2026

"I've tasted other yoghurt melts but they tasted like flavourings. These fruit bites' ingredients are so fresh. ⭐️⭐️⭐️⭐️⭐️"

🎉🎉 New arrival of fruit bites into Fairprice Finest.

Hey! Fruit Bites are all-natural fruit + yoghurt that are made all from scratch and they come with 4 billion CFU of probiotics to keep your gut microbiome steady.

All fruits are freshly cut so you are getting the best taste with rich creamy whole milk yoghurt, carefully preserved to crunch by freeze-drying! ❄️🫐🍓

❤️ Yoghurt - Best full cream / whole milk used for fermentation.
🙅‍♀️ Other yoghurt melts - Ultra-processed skimmed milk.
❤️ Fruits - Freshly chopped and freeze-dried with the yoghurt base.
🙅‍♀️ Other yoghurt melts - natural / artificial flavourings and colourings.
❤️ Other ingredients - Nothing else.
🙅‍♀️ Other yoghurt melts - emulsifier, thickener, preservatives, flavour enhancer.

Want to snag a great deal during the free sampling weekends? Stay tuned here for our sampling event tour schedule. ☺️

07/09/2026

04/09/2026

"Protein is JOY!" - You hardly hear this from anyone.

Protein shakes, bars, powders are total chores. Come on, we all know it, and still go through with them thinking they are gross for good health reasons. 🤔

However... Numerous studies have shown that fast doses of synthetic proteins are gravely bad for our health, creating extra load for our livers, hurting our overall health in the long run.

What's known to be good is eating natural whole foods like Superbeans, that carries complete protein (full amino acid profile), giving you the benefits of a fit-bod and longevity!

Eat real food, especially when they taste sooo gooood!

Let protein be a HAPPY eat for once. 😋

01/09/2026

Get your Gym to DM us for exclusive promo 🫶