Inconsistencies were emerging in the taste, texture, quality and presentation of the cocktail. And so, with an entrepreneurial spirit and love of a good challenge, a Singaporean named Mr. Chow Hoo Siong began a tireless quest to perfect the Singapore Sling®. In his devotion to the subtle nuances of taste, he sought to refine and perfect the drink’s signature taste and sophisticated finish to ensur
e a pleasing consistency and flavour that was true to the iconic drink. After two decades of tireless experimenting, in 1985, he finally perfected the SSingapore Sling®. Today, the Singapore Sling® is one of the World’s Top 10 Cocktails, making its appearances in Hollywood blockbusters such as Cocktail and Pirates of the Caribbean. It is served on many airlines including Singapore Airlines, luxury hotels and many prestigious Food and Beverage establishments. With more than a century of history, True Heritage Brew Singapore Sling® has evolved from an innovative drink to an established national brand that is making inroads into the international marketplace with True Heritage Brew leading the way ahead.
