Dough culture

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Dough culture

Dough Culture began life in 2009. Like a dough that expands upon touching hot oil, what began as a wish sprang into a possibility.

What started as a humble supplier of oriental snack foods has over the years developed into one of Singapore’s largest manufacturers of You Tiao. The concept of Dough Culture took shape on one fine afternoon, while we were sipping our black coffee in a shopping mall and wishing for some youtiao. We decided to make it our business to bring youtiao and other dough fritters – which were only available in the market – to more places. Through the promotion of our traditional dough fritters and dough delicacies across Asia, we also hope to spread the appreciation for the dough culture. Travelling to different parts of Asia, we met several dough masters whom we mastered our art of making dough fritters from, after which we came up with our own success recipe. To breathe variety into our dough culture, we also took inspiration from the region’s signature dough delicacies, which were then tastefully adapted to titillate local taste buds. The only way to ensure that our stringent standards for our ingredients and process were fully met, and our quality and taste were consistent, was by automating the dough-making process. This called for a need for an intelligent dough-making machinery, which Alex – one of our founders – undertook with passionate enthusiasm. Drawing on his well of engineering expertise, he designed and built a dough-making machinery capable of making our dough fritters taste good, every time. Turning our idea into a delicious reality, we have been passing down our Asian-inspired Dough Culture for all to enjoy – till this very day.

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We work cohesively as a team regardless of nationality or background to achieve results.

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07/10/2026

🚀 𝐖𝐞’𝐫𝐞 𝐇𝐢𝐫𝐢𝐧𝐠 — 𝐉𝐨𝐢𝐧 𝐎𝐮𝐫 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐅𝐚𝐢𝐫!

Ready for your next big move? Meet our team, explore exciting career opportunities, and take the first step toward growing with a fast-moving organization.

💰 Sign-On Bonus of up to $2,000!
Don’t miss your chance to be part of something bigger.

📆.Date: 8 October 2026, Thursday
🕙Time: 10:00 AM – 5:00 PM
📍Venue: Punggol 21 Community Club

We’re Hiring for Multiple Roles Across Departments!
- Management Associate
- Service Crew (Full & Part Time)

Nearby outlets: Waterway Point, Oasis Terraces, Sengkang Grand Mall.

✨ 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐄𝐱𝐩𝐞𝐜𝐭:
On-the-spot interviews with our recruitment team
Exciting career growth opportunities
A chance to join one of the most dynamic teams in the industry

Start your journey toward a fulfilling career with us. Let’s shape the future together!

06/10/2026

🚨 EMERGENCY: It’s been a long week and comfort food is urgently required! 🚨 Skip breaking the glass and head straight to Dough Culture. Whether you need a warm hug from our classic Tau Suan or that satisfying match of sweet mung beans with cut You Tiao, we’ve got your weekend cravings covered. 🥣✨

🚨 紧急状况：这个星期太漫长了，急需暖心甜品！🚨 不用打破玻璃，直接到小麦家就行了。不管您是要经典豆爽给您一些心灵的安慰，还是要油条配豆爽的经典美味，您周末想吃的，我们都替您想好了。🥣✨

29/09/2026

Some love is strong, but the love for our warm Tau Suan topped with golden You Tiao? That’s unbeatable. 😌🥣 Sorry to break it to you, but nothing compares to the perfect mix of fragrant pandan, comforting mung beans, and golden You Tiao slices. Tag someone you love (almost) as much as this! 👇💛

有些爱很强烈，但对我们的温热豆爽配酥脆油条的爱？那可是无可匹敌的。😌🥣 不好意思告诉您，没有什么比得上香浓暖心又充满班兰叶香的绿豆汤和油条完美搭配。艾特一个您爱（几乎）和这个一样多的人！👇💛

25/09/2026

🌕 𝐇𝐚𝐩𝐩𝐲 𝐌𝐢𝐝-𝐀𝐮𝐭𝐮𝐦𝐧 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥 𝐟𝐫𝐨𝐦 𝐚𝐥𝐥 𝐨𝐟 𝐮𝐬 𝐚𝐭 𝐃𝐨𝐮𝐠𝐡 𝐂𝐮𝐥𝐭𝐮𝐫𝐞!🏮

✨As you light up your rabbit lanterns and gather under the bright full moon, make your family reunion extra special with our golden, crispy treats! Whether you are enjoying our freshly fried You Tiao, our signature salted bun, or a comforting bowl of Tao Suan topped with cut you tiao, we have the perfect pairing for your festive celebrations. Wishing you a beautiful night of togetherness and joy. 🐇

🌕 小麦家全体同仁祝您中秋节快乐！🏮

✨当您点亮兔子灯笼、在皎洁明月下团聚之时，让我们的金黄酥脆小吃为您的家庭团圆增添一份特别滋味！无论您是享用现炸油条、招牌咸煎饼，还是一碗配上油条片的豆爽，我们都有最适合您节日庆祝的完美搭配。祝您拥有一个温馨美好的团圆之夜，幸福满满。🐇

22/09/2026

Google has spoken! 😎 If you’re looking for the best You Tiao in Singapore, you already know where to go. Don't say we bo jio, come down and grab a freshly fried batch today!👇

谷歌放话了！😎 如果您正在找新加坡最好吃的油条，您应该知道该去哪儿了。别说我们没邀请您，今天就到小麦家购买一份新鲜出炉的油条吧！👇

15/09/2026

Yum yums! 💛

05/09/2026

"What even makes you happy?"

Me: 🥖🦋💃

Happiness is simple when you’ve got golden You Tiao in one hand and a sweet Butterfly Bun in the other! 🐾✨

Tag a friend who gets this level of joy from snacks! 👇

“到底是什么让您感到快乐？”

我：🥖🦋💃

快乐其实很简单，左手一个金黄酥脆的油条，右手一只甜香四溢的蝴蝶煎饼！🐾✨

在下方艾特一位懂得欣赏经典小吃的朋友吧！👇

31/08/2026

Some run on electricity... we run on warm Tau Suan with extra crunchy You Tiao. 🔋⚡️

When your batteries are drained, you know where to find us.

有些东西靠电力运转……而我们，靠一碗温热绵密的豆爽配上格外香脆的油条来续航。🔋⚡️

当您的能量耗尽之时，您该知道到哪里寻找小麦家咯。

25/08/2026

𝐖𝐀𝐑𝐍𝐈𝐍𝐆: 𝐀𝐝𝐝𝐢𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐂𝐡𝐞𝐰𝐲! ⚠️🟡

Calling all King of Fruits lovers! Meet our brand-new Durian Mochi Balls. ✨

Crispy on the outside, delightfully chewy on the inside, and oozing with rich, luscious durian filling with every bite. You won't be able to stop at just one! 🤤✨
🔥 Get yours today:
💰 $3.00 for 3 pcs
💰 $4.50 for 5 pcs (best value for sharing!)

Grab yours at any Dough Culture outlet, or order straight to your doorstep via major delivery platforms! 🛵👇

⚠️ 温馨提示：Q弹会上瘾！⚠️🟡

榴莲爱好者必尝！全新榴莲麻薯球重磅来袭。✨

外酥里软，咬开是满满浓郁的榴莲馅，香滑绵密，一颗绝对不过瘾！🤤✨
🔥 限时尝鲜价：
💰 $3.00 – 3颗
💰 $4.50 – 5颗（超值分享装！）

小麦家各大分店均有出售，也可外卖平台下单，送到您家！🛵👇

24/08/2026

The receipt doesn't lie... 🧾✨

Whether you’re craving classic crispy You Tiao, sweet Red Bean, or savory Salted Bun, our Heavenly Four have got your cravings covered from just $1.20!

Which one is always in your order? 👇

收据从不说谎……🧾✨

无论您钟爱经典酥脆的油条、香甜的红豆煎饼，还是咸香可口的咸煎饼，我们的”四大天王“都能满足您的味蕾，每款仅售$1.20起！

哪一款是您每次必点的呢？👇

Address

Singapore

Website

http://www.doughculture.com.sg/

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