Dough culture

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Dough culture

Dough Culture began life in 2009. Like a dough that expands upon touching hot oil, what began as a wish sprang into a possibility.

What started as a humble supplier of oriental snack foods has over the years developed into one of Singapore’s largest manufacturers of You Tiao. The concept of Dough Culture took shape on one fine afternoon, while we were sipping our black coffee in a shopping mall and wishing for some youtiao. We decided to make it our business to bring youtiao and other dough fritters – which were only availabl

e in the market – to more places. Through the promotion of our traditional dough fritters and dough delicacies across Asia, we also hope to spread the appreciation for the dough culture. Travelling to different parts of Asia, we met several dough masters whom we mastered our art of making dough fritters from, after which we came up with our own success recipe. To breathe variety into our dough culture, we also took inspiration from the region’s signature dough delicacies, which were then tastefully adapted to titillate local taste buds. The only way to ensure that our stringent standards for our ingredients and process were fully met, and our quality and taste were consistent, was by automating the dough-making process. This called for a need for an intelligent dough-making machinery, which Alex – one of our founders – undertook with passionate enthusiasm. Drawing on his well of engineering expertise, he designed and built a dough-making machinery capable of making our dough fritters taste good, every time. Turning our idea into a delicious reality, we have been passing down our Asian-inspired Dough Culture for all to enjoy – till this very day.

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We work cohesively as a team regardless of nationality or background to achieve results.

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20/08/2026

🚀 𝐖𝐞’𝐫𝐞 𝐇𝐢𝐫𝐢𝐧𝐠 — 𝐉𝐨𝐢𝐧 𝐎𝐮𝐫 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐅𝐚𝐢𝐫!

Ready for your next big move? Meet our team, explore exciting career opportunities, and take the first step toward growing with a fast-moving organization.

💰 Sign-On Bonus of up to $2,000!
Don’t miss your chance to be part of something bigger.

Date: 22 August 2026, Saturday
🕙 Time: 10:00 AM – 4:00 PM
📍 Venue: ITE College West Block 2 Level 7, Function Hall, 1 Choa Chu Kang Grove, Singapore 688236

We’re Hiring for Multiple Roles Across Departments!
- Outlet Supervisor
- Management Associate
- Service Crew (Full & Part Time)

✨ 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐄𝐱𝐩𝐞𝐜𝐭:
On-the-spot interviews with our recruitment team
Exciting career growth opportunities
A chance to join one of the most dynamic teams in the industry

Start your journey toward a fulfilling career with us. Let’s shape the future together!

19/08/2026

Calling all Durian & Mochi Fans! 📣

We’ve taken two ultimate local favorites and brought them together! Meet our new Durian Mochi Balls，featuring a golden crispy crust, insanely stretchy mochi, and a mouthwatering, rich durian center that bursts with flavor! 💛🔥

👉 Head to your nearest Dough Culture stall today and treat yourself to a warm, crispy box while stocks last!

榴莲控与麻薯控请注意！📣

全新榴莲麻糬球来了。外酥里嫩，一口咬下满满的浓郁榴莲香与超长拉丝麻薯！香甜软糯，超有嚼劲，绝对让您吃了一球接一球！🤤✨

👉 赶紧到您邻近的小麦家分店，趁热来一包，手慢无！

18/08/2026

🚀 𝐖𝐞’𝐫𝐞 𝐇𝐢𝐫𝐢𝐧𝐠 — 𝐉𝐨𝐢𝐧 𝐎𝐮𝐫 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐅𝐚𝐢𝐫!

Ready for your next big move? Meet our team, explore exciting career opportunities, and take the first step toward growing with a fast-moving organization.

💰 Sign-On Bonus of up to $2,000!
Don’t miss your chance to be part of something bigger.

📅 Date: 20 August, Thursday
🕙 Time: 10:00 AM – 5:00 PM
📍 Venue: Sengkang Community Club, Multi-Purpose Hall and Level 3 Auditorium

We’re Hiring for Multiple Roles Across Departments!
- Outlet Supervisor
- Management Associate
- Service Crew (Full & Part Time)

✨ 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐄𝐱𝐩𝐞𝐜𝐭:
On-the-spot interviews with our recruitment team
Exciting career growth opportunities
A chance to join one of the most dynamic teams in the industry

Start your journey toward a fulfilling career with us. Let’s shape the future together!

17/08/2026

Swirl into happiness! 🌀✨

Golden, fluffy, and packed with that perfect savory-sweet swirl — our Salted Bun (aka 'Haam Ji Peng') is the ultimate old-school pick-me-up for just $1.20/pc! 🧂🥟

Freshly made every day, just the way you like it. Grab yours at Dough Culture today!

漩涡般的幸福感！🌀✨

金黄蓬松，咸甜交织，层次分明。我们的咸煎饼（又称“咸煎饼”）是最具怀旧风味的治愈小食，每件仅售$1.20！🧂🥟

每日新鲜制作，一如您钟爱的经典味道。欢迎今天莅临小麦家购买吧！

14/08/2026

𝐖𝐀𝐑𝐍𝐈𝐍𝐆: 𝐀𝐝𝐝𝐢𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐂𝐡𝐞𝐰𝐲! ⚠️🟡

Calling all King of Fruits lovers! Meet our brand-new Durian Mochi Balls. ✨

Crispy on the outside, delightfully chewy on the inside, and oozing with rich, luscious durian filling with every bite. You won't be able to stop at just one! 🤤✨

🔥 Get yours today:
💰 $3.00 for 3 pcs
💰 $4.50 for 5 pcs (best value for sharing!)

Grab yours at any Dough Culture outlet, or order straight to your doorstep via major delivery platforms! 🛵👇

⚠️ 温馨提示：Q弹会上瘾！⚠️🟡

榴莲爱好者必尝！全新榴莲麻薯球重磅来袭。✨

外酥里软，咬开是满满浓郁的榴莲馅，香滑绵密，一颗绝对不过瘾！🤤✨

🔥 限时尝鲜价：
💰 $3.00 – 3颗
💰 $4.50 – 5颗（超值分享装！）

小麦家各大分店均有出售，也可外卖平台下单，送到您家！🛵👇

12/08/2026

Something spiky, creamy, and seriously addictive is cooking up in our kitchen... 👑💛

Calling all King of Fruits lovers! We’re bringing a whole new twist to your favourite rich, luscious flavor.

Can you guess what crispy, bite-sized treat is heading your way? Drop your guesses in the comments below! 👇🤔

Stay tuned... dropping very soon! ⏳✨

小麦家厨房里正准备着一样带刺的、绵密浓郁的、一吃就上瘾的东西……👑💛

各位榴莲控们，注意啦！我们要把您最爱的浓郁香醇风味，玩出全新花样！

猜猜看，是什么酥脆又一口大小的小点心正在向您奔来？评论区留下您的答案！👇🤔

敬请期待……马上就要登场了！⏳✨

10/08/2026

Good food is meant to be shared! 📦✨

Whether it's tea break with colleagues or a weekend gathering with family, our party platter packed with crispy, bite-sized favorites is guaranteed to disappear in seconds! Pair them with a cold cup of fresh soya milk for the ultimate snack combo. 🥤🥟

Tag your snack squad below! 👇

美食，本来就该与人共享！📦✨

无论您是与同事共度的午后茶歇，还是与家人相聚的周末时光，我们的派对小吃盒都装满了香脆可口的小吃，保证一上桌就被秒杀！搭配一杯冰镇鲜豆奶，更是绝妙的组合。🥤🥟

快在下方艾特您的零食搭档吧！

09/08/2026

Happy 61st Birthday, Singapore! ✨

Nothing brings us together like good food and national pride! Today, we’re celebrating the nation’s birthday with our signature golden, crispy treats. From iconic You Tiao to local favourite deep-fried snacks, Dough Culture is proud to be part of your local food stories.

Grab your favorite fried snacks, gather with loved ones, and let’s celebrate 61 years of unity, strength, and flavour! ❤️🤍

📍 Drop by your nearest Dough Culture outlet today to treat yourself!

新加坡，61岁生日快乐！🇸🇬✨

没有什么比美食和爱国情怀更能凝聚人心了！今天，我们以招牌黄金酥脆小吃，共庆国家生日。从经典的油条到本地人钟爱的经典小吃，小麦家都能成为您日常美食故事的一部分而感到自豪。

带上您最爱的传统小吃，与亲朋好友欢聚一堂，共同庆祝这61年来的团结、坚韧与美味！❤️🤍

📍 欢迎今天就近光临面小麦家各大分店，好好犒劳自己！

08/08/2026

早安！Good morning! ☀️🦋

Start your day on a sweet note! A freshly fried, golden Butterfly Bun topped with sesame seeds is all you need to flutter into a great mood.

For just $1.20, happiness is only a bite away! Grab yours fresh at Dough Culture today! 😋✨

早安！☀️🦋

让甜蜜为您开启崭新的一天！一只新鲜现炸、金黄酥脆、撒满芝麻的蝴蝶煎饼，足以让您的心情如蝶翩跹，轻盈愉悦。

仅需$1.20，幸福只需一口之遥！欢迎今天莅临小麦家，品尝新鲜出炉的美味！😋✨

03/08/2026

Freshly hand-pulled, golden fried, and packed hot just for you. 😍

That satisfying crunch is just one stop away. Don’t wait until the cravings kick in, come over to Dough Culture right now and grab a bag of your favourite traditional treats!

Pair it with a warm bowl of porridge or a cup of hot soy milk for the ultimate comfort meal. See you at the counter! 🥖✨

现拉现炸，金黄酥脆，热乎乎地为您打包好。😍

那令人满足的咔滋脆响，就在一站之遥。别等到馋嘴时才行动，现在就过来小麦家，拎一袋您最爱的那款传统小食回家吧！

配上一碗热腾腾的米香粥或一杯热豆浆，就是最暖心的治愈套餐。🥖✨

Address

Singapore

Website

http://www.doughculture.com.sg/

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