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The Lab Mag

Reviews, recommendations, interviews, op-eds and more. The Lab Mag is here to tell the good story.

The Lab Mag is the editorial vertical of The Ideas Lab and built for the discerning reader. Our reader, like us, is curious about culture, lifestyle, food and drinks, travel, and marketing.

17/05/2026

Make birthdays extra special and a whole lot sweeter. Here’s where to find the most delicious cakes from the best bakeries in your city.

[The Lab Mag, Birthday Cakes, Celebration Cakes, Dessert Guide, Cakes In Your City]

16/05/2026

On International Whisky Day, we take you through how to go about drinking whisky while learning all about the perfect pour, and important things to know about one of the world’s most beloved beverages.

[The Lab Mag, International Whisky Day, The Perfect Pour, Drinks Education]

15/05/2026

For 10 years, The Lab Mag has been more than just a publication, it has been a family of people tied together by their passion for food.

To celebrate this milestone birthday, we wanted to begin something meaningful that ties in with this passion: TLM Seva.

Every single member of our team came together to serve food across different places because we believe that the best way to celebrate a journey is by sharing the love and joy with the people around us.

Make sure to save the last slide and donate a meal as a celebration of food.

[The Lab Mag, 10 Years of The Lab Mag, Digital Publishing, Community Initiative]

15/05/2026

As The Lab Mag turns ten, our founder, Shreya Soni takes a beat to look at the future of digital, the foundations on which we’re built and most importantly, to say a big big thank you to everyone who helped turn a crazy dream into a lasting legacy.

[The Lab Mag, 10 Years of The Lab Mag, Anniversary Edition, Digital Publishing, Food Culture]

14/05/2026

Nobody can deny the epic love story between every Indian and their samosa. But we’re not alone. While most people know the samosa. Far fewer know the samuza, Burma’s remix of it, eaten as a salad, torn up and tossed with tamarind, chilli and lime. How did it get there? Read the full carousel to find out. Now this is our kind of history lesson.

[The Lab Mag, Samosa History, Burmese Samuza, Food Migration Stories, Indian Street Food]

14/05/2026

When you think of Ahmedabad’s best places to eat, your mind would first go to a nice Gujarati thali, some thepla or even a dabeli. But boy, do we have a suprise for you.
A crumbling café started by an Iranian baker in 1946, New Irani Restaurant was once a haunt for mill workers and even MF Hussain.

Head to the website to read the full story.

[The Lab Mag, Ahmedabad Food Stories, New Irani Restaurant, Irani Cafés India, Ahmedabad Heritage Food]

13/05/2026

This World Cocktail Day we look at the spicy, citrusy, and impossible to ignore. The Picante has quietly become the most ordered cocktail across bars in India. What started as a bold drink has now turned into a modern classic, driven by our love for spice, flavour-forward drinking, and cocktails that feel familiar yet exciting. Experts say it’s no longer a trend but a reference point, a drink guests return to instinctively and measure menus against. But why is everyone ordering it? Click on the link in bio to read the full story.

[The Lab Mag, World Cocktail Day, Picante Cocktail, Cocktail Trends India, Indian Bar Culture]

13/05/2026

Classic, comforting, smoky — and occasionally topped with things that would make a Lebanese grandmother gasp. From velvety traditional hummus to bold reinventions layered with mushrooms, spice, crunch, and unexpected flavours, these spots across India are proving there’s more than one way to worship a chickpea.

[The Lab Mag, Hummus Guide India, Middle Eastern Food India, Mediterranean Cuisine, Modern Comfort Food]

13/05/2026

12/05/2026

If your idea of comfort food involves a spicy Malvani curry, crispy fried fish, soft neer dosa, and chilled solkadhi on the side, this list is for you. From no-frills local favourites to iconic seafood spots, these Mumbai restaurants serve Malvani thaalis that bring all the bold, coastal flavours to your plate. Save this for your next seafood craving.

[The Lab Mag, Malvani Food Mumbai, Seafood Thali Mumbai, Coastal Cuisine Mumbai, Mumbai Food Guide]

10/05/2026

Mumbai has a fresh crop of new openings this May, and they’re anything but predictable. Think heritage bungalows turned cafés, vinyl-led coffee spaces, contemporary Indian dining rooms, indulgent scoop shops, and bars designed for long evenings and even longer conversations.

Head to the link in our bio to read more about them!

[The Lab Mag, May Openings Mumbai, New Restaurants Mumbai, Mumbai Dining List]

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