09/17/2026
I’ve spent most of my career doing user experience research for software products, so of course I turned choosing chocolate for my cookies into a neighborhood research study.
I’m working on a brown butter sourdough chocolate chunk cookie for the farm stand and couldn’t decide between dark and semisweet chocolate. I made both, labeled them A and B, and dropped pairs off with a few neighbors without telling them which was which. A was dark chocolate, but they didn’t know that. I asked Instagram to weigh in, too.
Semisweet won 8 to 7. Barely.
My son had the strongest feedback: He didn’t want salt on either one and thought they should both have milk chocolate. Noted.
Since being laid off from my full-time role, I’ve been spending more time working with my hands, being in the garden, and baking. Putting the things I make out into the world still feels a little daunting, but then people send me photos of their families eating them.
The farm stand is almost finished! Stay tuned for our first opening date and preorder details.