unWINEd

09/02/2026

Happy W**e Down Wednesday 🍷

What younger premium w**e buyers actually want, from the research, not the stereotypes: story over scores, experience over just the liquid, transparency, and a flexible, phone-first path to yes.

Notice what’s NOT on the list: cheaper w**e, dumbed-down w**e, chasing trends.

This generation isn’t asking premium w**eries to be less premium. They’re asking them to be more human and easier to say yes to. Those are strengths a great w**ery already has.

Free 5-minute Snapshot for your w**ery: link in bio.

**eIndustry **e **eClub **eMarketing W**eryLife W**eDownWednesday

07/15/2026

Three quiet signs — and why the trap is that none of them feel urgent today. Full breakdown on LinkedIn (Trisha Cancilla).

Free 5-minute w**e club assessment — link in bio.
**eClub **eMarketing **e **eIndustry **eBusiness

07/09/2026

W**e has a generation problem — and it’s fixable. unWINEd is the fractional CMO practice for premium w**eries: research-backed strategy that wins younger club members and grows direct sales. Founded by Trisha Cancilla — 23 years in beverage, 19
leading marketing. Start with the free 5-minute Sip-to-Subscribe Snapshot — link in bio. 🍷
**eClub **eMarketing **e **eIndustry

09/17/2024

03/01/2024

Today is for bubbles from all white grapes. Paired with fried chicken and fries, this w**e was divine. None dry with plenty of richness. A lovely way to start the day.

11/24/2023

A petit Sirah for a small Thanksgiving gathering. This 2019 stunner is rich and flavorful. We had a little steak with our turkey and this peppery goodness was divine.