The Rebel Kulture

11/28/2022

Did you know you can get a breakdown of every ad active on Google in like 3 clicks? Marketers, keep this in your back pocket😉

1. Google search your fav brand
2. Click dots/arrow icon above the result
3. Click the hyperlink ‘See more ads…’

Get a bunch of information on the brand and every ad they have posted. Did you know this “Google Ads Library” existed?

11/08/2022

Why do some Google pages appear higher in search results than others? It is not entirely based on paid advertisements.

The key is search engine optimization. Google SEO makes use of keywords to demonstrate relevance, user metrics to assess usefulness, and backlinks to establish trust. Customers will find your products based on how effective these elements are.

Social media allows you to gather an audience. Whether newcomers or stolen from other brands, all your favorite platforms offer recycled audiences who can eliminate you from their feeds with the click of a (unfollow) button.

Email is your only true audience. Develop a social media following, then vet and create your customer base via email.

Gain a competitive edge with the best marketing strategies for your small business. Check out these strategies that have a proven history of success.

11/07/2022

Content is the most underrated key to business.

I’m not talking about budgeted commercials and paid advertising.

Daily social media posts, video tutorials, and relevant articles are all “free” tickets into your potential customer’s view. This is your way to engage with them in the places they visit most.

…pretty much anywhere online.

⭐If they're on TikTok, focus on creating videos.
⭐If they’re on Twitter, focus on effective copy.
⭐If they’re on Instagram, focus on both.

Bring value to your audience, wherever they hangout most.

What content should you make?

Anything you can consistently create over a long period of time that educates, inspires, or entertains. Ideally, something that only you can create.

Your content must be easily created, digested, and shared.

Gain a competitive edge with the best marketing strategies for your small business. Check out these strategies that have a proven history of success.

11/05/2022

Create a brand and concentrate on positioning. Your long-term goal should be to establish a brand that people trust.

Trust develops with time and with consistency. Customers feel more secure with a well-established product and brand. That's why "Established in 18XX" appears on product labels.

However, not every brand has been in business for 100 years.

Social proof is a pathway to trust.

Reviews on your site, tags on social media, and publications mentioning your brand are all effective strategies to develop trust in your community. You want people to talk about your brand positively, of course.

Gain a competitive edge with the best marketing strategies for your small business. Check out these strategies that have a proven history of success.

11/04/2022

Building brands helps build trust among a targeted customer base. Branding involves many things, including your brand values. These values which are embedded into your business will help create an emotionally connected relationship between the audience and your brand.

You can establish a strong connection with clients, staff members, and the general public by developing your brand.

11/03/2022

Branding lets consumers know that they are making the right choice when choosing a product.

When you purchase a cup of coffee from Starbucks or you local café, there are a lot of checks and balances happening in your head.

👉 Do they make good coffee?
👉 How is the customer experience?
👉 Is the atmosphere pleasant?
👉 Do my friends come here?

If companies can communicate their brand clearly and deliver on their brand core four (values, mission, purpose and vision) continuously, this could lead to an increased number of loyal customers.

Strong brands are the “shortcuts” to consumers' purchasing decisions. The customer feels relaxed because they have always known exactly what to expect when they engage the brand.

For example, when looking at comfort and warm winter boots, the first brand you might think of is UGG.

You can establish a strong connection with clients, staff members, and the general public by developing your brand.

11/02/2022

Brands are considerably more complex than just a logo and other visual components. You actually need to consider everything when it comes to branding, from how you utilize your logo to how you engage with customers.

A strong brand is made up of these 7 elements:

- The brand identity of the brand (logo, website, and colors, are just some examples)
- Advertising and communications
- Product and packaging design
- In-store customers and their experience
- Brand loyalty
- Getting future business
- Business partnerships

Taking into account the branding strategies that your business uses can be intimidating. When creating a successful brand, there are many other factors to take into account, but ultimately, your brand is what your customer sees.

You can establish a strong connection with clients, staff members, and the general public by developing your brand.

10/31/2022

The colors that you consistently use throughout all of your content become a component of your online brand. The colors you use will help people recognize your content amongst the hundreds of thousands of other brands.

How do you pick your colors?

Start by picking a color you like. This brand is all about you, so it’s okay to be indulgent. If blue is your thing, pick a shade that you love as your base color.

Can you guess which color Coca-Cola prefers?

When branding themselves, Coca-Cola mainly uses two colors, red and white.

Their Twitter page is just one example of their love of red. Coca-Cola covers their bottles and cans with red and will always use red.

Now that you’ve picked your base color, look for a color that will complement it.

I love Design Titles' simple color pairing tool for this.

The page randomly cycles through different color pairs based on color theory, as well as satirical designer titles.

Pick out your base color and it will give you colors you can use based on different theories.

Alternatively, you can use Adobe's Color Wheel to discover intricate color palettes like analogous, monochromatic, and complimentary.

Are you having trouble building your brand? Here's a step-by-step guide on how to start.

10/30/2022

The colors that you consistently use throughout all of your content become a component of your online brand. The colors you use will help people recognize your content amongst the hundreds of thousands of other brands.

How do you pick your colors?

Are you having trouble building your brand? Here's a step-by-step guide on how to start.

10/28/2022

Why is it important to develop a "brand" personality?

Human personalities are intricate and comprise a variety of components. You will have aspects of your personality that you want to stand out and define you, as well as aspects that you do not.

This does not imply lying about who you are.

You're creating a new version of yourself while already existing in many forms. There is the you that you are alone, as well as the you that you are with relatives, coworkers, neighbors, and your partner. You already alter who you are for these various audiences, and online is no exception.

How?

Pick three words that best capture the essence of your brand.

It's a challenging task to complete alone, so enlist a friend and brainstorm ideas. Make a list of words that you think best describe you.

These might include...

- Easy-going
- Brave
- Clever
- Generous
- Hard-working
- Honest
- Wise
- Kind
- Serious

After you've written down every word that comes to mind, start to prioritize those that you believe are most crucial to your brand.

Once you have your three, write them out and post them where you'll see them often to keep your online brand in mind.

Write some content ideas down that reflects your brand's personality. Check your words against your writing each time you produce new content, whether it's a blog post or a TikTok video; eventually, it will become second nature to you.

Are you having trouble building your brand? Here's a step-by-step guide on how to start.