06/28/2026
12 Things I Notice Before I Even Open the Menu
As a hospitality consultant, I spend my days helping restaurants, bars, and hospitality venues increase revenue by improving operations and the guest experience.
The downside?
I can't walk into a restaurant like a normal guest anymore.
Before I've even opened the menu, I'm already evaluating the details that most people never consciously notice, but that collectively shape the entire guest experience.
Here are 12 things I notice almost immediately.
1. The First 30 Seconds
Was I acknowledged?
Not greeted.
Acknowledged.
Eye contact and recognition cost nothing.
Ignoring a guest costs far more than most operators realize.
2. Prompt Water Service
This is non-negotiable.
I expect water on the table within 90 seconds.
Not because I'm thirsty.
Because it tells me the team is engaged, communicating, and paying attention.
If water takes five minutes...
Everything else probably will too.
3. The Managers
I'm watching the managers more than anyone else.
Are they touching tables?
Running food?
Helping reset the dining room?
Supporting the staff?
The best managers lead from the floor, not behind a computer.
4. The Floor
I always look down.
If employees walk past trash without picking it up...
I don't see a trash problem.
I see a standards problem.
What leadership allows eventually becomes culture.
5. The Team
Do they communicate?
Do they help one another?
Or does everyone operate on their own island?
The best hospitality teams feel connected before a single word is spoken.
6. The Energy
Busy should never feel chaotic.
Guests should feel calm.
The staff can feel the pressure.
The guests shouldn't.
7. The Pace
I'm watching the rhythm.
Empty drink glasses.
Dirty tables waiting to be reset.
Food sitting in the window.
Operations always leave clues.
8. The Details
Spotty wine glasses.
Sticky menus.
Fingerprints on the front door.
Crooked artwork.
No single detail drives guests away.
Collectively, they define your standards.
9. The Table Nobody Wants
Every restaurant has one.
Too close to the restroom.
Right beside the entrance.
Or my personal favorite...
The high-top next to a standard-height table where someone spends their entire meal staring directly at another guest.
Once you notice it...
You can't unsee it.
10. The Sound
Can I comfortably have a conversation?
Or am I competing with the speakers?
Atmosphere should complement the experience, not dominate it.
11. The Menu
Before I read a single item...
I'm evaluating the menu itself.
Is it intentional?
Easy to navigate?
Designed to sell?
Your menu is one of the most powerful sales tools in the building.
Treat it accordingly.
12. The Owner's Fingerprints
Every restaurant reflects the standards of its leadership.
The cleanliness.
The urgency.
The hospitality.
The consistency.
Whether the owner is in the building or on vacation, I can usually tell what they tolerate.
Because every guest eventually experiences exactly what leadership accepts.
Great restaurants aren't built on one big thing.
They're built on hundreds of small things executed consistently, every single day.
That's where guest loyalty is created.
That's where five-star reviews come from.
And ultimately...
That's where sustainable revenue growth begins.
Jordan Smith
Riva Hospitality Partners
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