05/27/2026
One year ago today, we launched our small family business with zero business background—just a family recipe, a dream, and a deep love for Filipino flavors.
A month in, we were overwhelmed.
Balancing full-time jobs, family life, and trying to figure out how to build a business from scratch felt impossible. We wore every hat, made every mistake, and honestly… came close to shutting it all down.
But then something happened.
Someone told us our product reminded them of childhood.Someone said, “You belong in this grocery store.”Someone took a chance on a tiny brand with a big dream.
And in those moments, we realized this was bigger than us.
This wasn’t just about food.It was about community, connection and culture.
So we kept going.
And somehow… here we are. One year later. Still standing. Still dreaming. Still creating.
To everyone who ordered, shared, encouraged us, stocked our products, believed in our vision before it looked like much—thank you. You helped keep this dream alive.
Year 2? We’re coming with bigger dreams, new products, and even more ways to bring Filipino flavors to your table.
From our family to yours—thank you. Whew. What a ride. Maraming Salamat Po (Thank You Very Much). -Will & Ella
