09/16/2026
My name is Alison because I’m not all there 😆
That’s the family joke but even at 40 years old, folks still spell my name incorrectly all the time. (See what I did there?) So I have an alias set up of my email address with the incorrect spelling so that I don’t miss emails simply because other people got my name wrong.
The same is true for business.
I worked with a client who had beetle in their name. You can imagine that beatle, even though a vastly different subject matter, was going to be typed in reference to their business. So my client snatched up 2 domains with the misspelling + we forwarded them to the correct spot.
It’s not much different than having the www. version of your site go to the non www version. (Please triple check that yours is working.)
Here’s the nuance. Does everyone need this? No. I’m not going to grab tinybleuorange dot com even though there are some fun possibilities for a Parisian office (brb gotta snag a domain.) This applies to businesses who have a high likelihood of clients misspelling the brand name.
Spend the ~$15 every year to safeguard against typos, brand thieves + folks who don’t have the same attention to detail that you do.
💙🍊