03/13/2025
"๐๐บ๐ฏ๐ฟ๐ฎ๐ฐ๐ฒ ๐๐ต๐ฎ๐ป๐ด๐ฒ, ๐๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ ๐ข๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐: ๐ฃ๐ผ๐๐ฒ๐ฟ ๐ผ๐ณ ๐๐ฑ๐ฎ๐ฝ๐๐ฎ๐๐ถ๐ผ๐ป ๐ถ๐ป ๐ฎ ๐ก๐ฒ๐ ๐๐ฟ๐ฎ ๐ "
I was recently approached by an influencer, songwriter/marketing professional who commented on my quote:
"๐ก๐ผ๐ ๐ฒ๐๐ฒ๐ฟ๐๐ผ๐ป๐ฒ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ฐ๐ถ๐ฟ๐ฐ๐น๐ฒ ๐ถ๐ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ฐ๐ผ๐ฟ๐ป๐ฒ๐ฟ, ๐ฎ๐ป๐ฑ ๐ป๐ผ๐ ๐ฒ๐๐ฒ๐ฟ๐๐ผ๐ป๐ฒ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ฐ๐ผ๐ฟ๐ป๐ฒ๐ฟ ๐ฏ๐ฒ๐น๐ผ๐ป๐ด๐ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ฐ๐ถ๐ฟ๐ฐ๐น๐ฒ."
This statement is a powerful reminder that proximity doesnโt always mean genuine support, and support doesnโt always require deep involvement. True discernment is understanding who truly has your best interests at heart and who may not.
As a songwriter and marketer looking for work, staying hopeful in an evolving industry requires strategy and persistence. Here are some key approaches to finding opportunities:
๐๐ฒ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐ฌ๐ผ๐๐ฟ ๐๐๐ฎ๐น ๐ฆ๐ธ๐ถ๐น๐น๐๐ฒ๐ โ Being both a songwriter and a marketer is a unique advantage. Brands, agencies, and music companies are constantly seeking creative storytellers who understand marketing. Explore opportunities with music streaming platforms, ad agencies, and content-driven companies.
๐ก๐ฒ๐๐๐ผ๐ฟ๐ธ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ๐ฎ๐น๐น๐ โ Not all connections hold the same value. Focus on building relationships with people who align with your goals. Engage in industry events, online communities, and social media discussions related to music and marketing.
๐๐ฟ๐ฒ๐ฒ๐น๐ฎ๐ป๐ฐ๐ฒ ๐ช๐ต๐ถ๐น๐ฒ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ถ๐ป๐ด โ If full-time roles are scarce, consider freelancing in songwriting (sync licensing, jingles, collaborations) or marketing (social media campaigns, copywriting, branding). This keeps your skills sharp and builds your experience.
๐๐๐ถ๐น๐ฑ ๐ฌ๐ผ๐๐ฟ ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น ๐๐ฟ๐ฎ๐ป๐ฑ & ๐ฃ๐ผ๐ฟ๐๐ณ๐ผ๐น๐ถ๐ผ โ Visibility matters. Showcase your work through a website, LinkedIn, or social media. Whether itโs sharing your songwriting process, marketing campaigns, or creative projects, make it easy for potential employers and collaborators to see what you bring to the table.
๐ฆ๐๐ฎ๐ ๐๐ฑ๐ฎ๐ฝ๐๐ฎ๐ฏ๐น๐ฒ โ The music and marketing industries are constantly shifting with AI advancements, social media trends, and digital advertising. Keep learning, experimenting, and staying ahead of industry changes.
The market isnโt dying itโs transforming. Your challenge is to evolve with it and position yourself where your skills are most V๐ฎ๐น๐๐ฎ๐ฏ๐น๐ฒ.
Which leads me to ask you: ๐ช๐ต๐ฎ๐ ๐ธ๐ถ๐ป๐ฑ ๐ผ๐ณ ๐ฟ๐ผ๐น๐ฒ๐ ๐ฒ๐
๐ฐ๐ถ๐๐ฒ ๐๐ผ๐ ๐๐ต๐ฒ ๐บ๐ผ๐๐? ๐ช๐ต๐ฎ๐โ๐ ๐๐ผ๐๐ฟ ๐ฝ๐ฎ๐๐๐ถ๐ผ๐ป? ๐ช๐ต๐ฎ๐โ๐ ๐๐ผ๐๐ฟ ๐ณ๐ผ๐ฐ๐๐?
