Rebel Bourbon

06/06/2026

Honoring our original Rebel.

22/05/2026

20/05/2026

Bourbon but make it Rebel.
Whiskey culture doesn’t always have to mean traditional. You can be defiant. You can do things your own way. You can live against the grain and still go back to your roots.

®RCR Enterprises, LLC., ®Kyle Busch Group, LLC. Straight Bourbon Whiskey, 50% ALC/VOL, Lux Row Distillers, Bardstown, KY. 21+ Please Drink Responsibly - and never drink and drive.

19/05/2026

A HUGE Happy Birthday to the man who keeps Rebel Real.

The life of the party, the mind behind the madness, and a true Real Rebel through and through. Our Brand Manager, Philip Lux 🥃🔥 Real craft. Real hustle. Real culture. Always pushing boundaries, breaking the mold, and doing things his own way. Rebel wouldn’t be Rebel without you.

Raise a glass for Philip Lux today, this one’s on us 🥃🎉

®RCR Enterprises, LLC., ®Kyle Busch Group, LLC. Straight Bourbon Whiskey, 50% ALC/VOL, Lux Row Distillers, Bardstown, KY. 21+ Please Drink Responsibly - and never drink and drive.

18/05/2026

Time to find out who’s got real rebel reflexes. ⏱️🥃
Test #2: Who can click the stopwatch the fastest?
Kyle Busch Richard Childress Racing

®RCR Enterprises, LLC., ®Kyle Busch Group, LLC. Straight Bourbon Whiskey, 50% ALC/VOL, Lux Row Distillers, Bardstown, KY. 21+ Please Drink Responsibly - and never drink and drive.

16/05/2026

Be honest… you’ve never seen another bourbon brand do it quite like this. We pride ourselves on being authentically ourselves whether it’s on set 📸 or in your glass 🥃
Kyle Busch Richard Childress Racing

®RCR Enterprises, LLC., ®Kyle Busch Group, LLC. Straight Bourbon Whiskey, 50% ALC/VOL, Lux Row Distillers, Bardstown, KY. 21+ Please Drink Responsibly - and never drink and drive.

15/05/2026

Our Brand Manager, Philip Lux and Master Distiller, John Rempe are putting Real Rebel pride on the line as they take on Kyle Busch in Rebel Bourbon’s reaction challenge 🥃🏁
TEST #1: Who can catch the most sticks?

Richard Childress Racing
®RCR Enterprises, LLC., ®Kyle Busch Group, LLC. Straight Bourbon Whiskey, 50% ALC/VOL, Lux Row Distillers, Bardstown, KY. 21+ Please Drink Responsibly - and never drink and drive.

13/05/2026

You’ve seen how a Rebel is born. Now see where we take it 🥃🏁

®RCR Enterprises, LLC., ®Kyle Busch Group, LLC. Straight Bourbon Whiskey, 50% ALC/VOL, Lux Row Distillers, Bardstown, KY. 21+ Please Drink Responsibly - and never drink and drive.

11/05/2026

Proof that the making of whiskey isn’t always smooth 🥃😂

07/05/2026

Where patience pays off 🤝👊🙌

After years of aging, the whiskey is emptied from the barrel, carrying with it the color, character, and bold flavor built from every season spent in oak. It’s where patience meets payoff and where Rebel’s journey only just begins.