Counter Culture Coffee

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Counter Culture Coffee Coffee-driven people ☕️ People-driven coffee Always. Great equipment is integral to making great coffee.

Our approach to sustainability considers social, environmental, and fiscal implications in every decision that we make, whether it regards our operations, our suppliers, or our customers and communities. Our industry-leading education curriculum, called Counter Intelligence, continues to evolve to help make sure that your staff is confident and skilled to be able to deliver the best possible customer experience. Our professional support teams are dedicated to helping you meet your coffee business needs and are available when and where you need them. Our experienced team can tailor recommendations to your needs. Our Training Centers are extensions of our headquarters—designed to promote learning about coffee within the communities in which our regional staff live and work.

The fan-favorite Mystery Bundle returns! 🐈‍⬛ 👻 This Halloween, skip the candy and treat yourself to something even more ...
10/07/2026

The fan-favorite Mystery Bundle returns! 🐈‍⬛ 👻

This Halloween, skip the candy and treat yourself to something even more enchanting: two spellbinding coffees inspired by the sweet magic of the season.

One offers a chocolatey sweetness, while the other delights with a burst of fruity, candy-like brightness. Together, they create a hauntingly delicious pairing that’s sure to satisfy every coffee-loving ghoul and goblin.

Brew them if you dare, and let the flavors cast their spell. But beware—this limited-edition duo won’t linger long before vanishing into the night!

Shop the Mystery Bundle: https://buff.ly/BWD84Ep

We'll reveal the coffees at Tasting at Ten on October 30!

Finca La Hermosa — Orange Bourbon has arrived! 🍊✨This rare lot from Guatemala is packed with rich, juicy tasting notes o...
09/30/2026

Finca La Hermosa — Orange Bourbon has arrived! 🍊✨

This rare lot from Guatemala is packed with rich, juicy tasting notes of plum, cherry, and smooth milk chocolate.

The catch? It’s only available through our Single Origin Series subscription!

If you want a bag of this beauty in your cup, make sure you're signed up before it ships out—it’s rolling out now through Thursday, October 8. 🚚📦

👉 Subscribe today and lock in your bag! https://buff.ly/p68hUJh

More about Finca La Hermosa Orange Bourbon:

Finca La Hermosa is a long-dreamed-of farm with humble beginnings. In 2010, knowing the potential of Acatenango's volcanic soil, Claudia Abril and Max Perez began transforming an abandoned parcel with no electricity or water into a thriving business. Today, this land produces Cup of Excellence-winning coffees and boasts a small poultry farm and a quality lab as well.

Among the fields of traditional organic coffee, there is a trial plot of over 30 rarer varieties, such as Pacamara and Orange Bourbon. Orange Bourbon is a color mutation of the classic Bourbon variety, producing orange-ripening cherries instead of the typical red. What we love about this cup is the subtle brightness of dark stone fruits like cherry and plum, rounded out by a creamy milk-chocolate sweetness.

GEM 014 has officially SOLD OUT! 💎✨That means it’s out in the wild and ready for you to taste. GEM is our exclusive whol...
09/19/2026

GEM 014 has officially SOLD OUT! 💎✨

That means it’s out in the wild and ready for you to taste. GEM is our exclusive wholesale-only coffee line, which means you can only find it at our incredible partner cafés and shops.

This anaerobic sundried lot comes from Karnataka, India, bringing bright, complex notes of hibiscus tea, papaya, and warm mulled w**e to your cup. 🌺🍷🥭

Want to track down a bag or a pour near you? Check our Store Locator and find a café stocking GEM 014! (Note: Store quantities are limited and will vary by location.)
https://buff.ly/m41Km4D

👉️ Check out our vibey Spotify GEM playlist made by our Coffee Director, Katie Carguilo https://buff.ly/EIpGkdP

More about GEM:
Gems are treasured for a reason—they require the perfect harmony of environment, ingredients, and process to sparkle. Inspired by agronomy’s Genotype, Environment, and Management (GEM) framework, our GEM line embodies the pursuit of coffee excellence from seed to cup.

Gundikhan Estate may be in one of the world’s oldest coffee-growing origins, but this year, they set out to explore new frontiers of flavor. With the help of a full-season processing consultant, ripe coffee cherries were sealed in cool barrels for a carefully controlled anaerobic fermentation before being dried whole. By closely monitoring the fermentation's pH, the team aimed for expressive fruit without letting it run wild. The result is thoroughly modern: bright flavors of floral hibiscus tea, ripe papaya, and a mulled w**e finish. It’s a new side of Gundikhan, one we’re thrilled to share through our GEM series.

More info here: https://buff.ly/g6QeEra

☀️ If you haven’t explored our shop recently, we’ve introduced a fresh capsule of merch designed to represent Counter Cu...
09/17/2026

☀️ If you haven’t explored our shop recently, we’ve introduced a fresh capsule of merch designed to represent Counter Culture wherever you go.

Here's what just landed:

• Skywriter Tee: Ultra-soft, breathable, and made for daily rotation
• Skywriter Surf Cap: Lightweight and quick-drying for sunny days
• Jade Glass Milk Mugs (Set of 2): Mid-century vibes for your daily brew
• Coffee Wave Glass (16 oz): Ride the cold coffee wave in style
• Coffee Mug Beach Towel: Vibrant, cozy, and ready for the park or pool

👉 Shop the full merch lineup! https://buff.ly/aLv8hP8

Dallas, you’re up! ☕️🎲🔥Brewlette is heading to Texas on October 19 at our Dallas Training Center!Free to compete, free t...
09/14/2026

Dallas, you’re up! ☕️🎲🔥

Brewlette is heading to Texas on October 19 at our Dallas Training Center!

Free to compete, free to attend, and overflowing with energy! Plus, our incredible sponsors helped build a $10,000+ prize pool you won't want to miss, including a custom EK43 from ❤️ ✨

The Details:
📍 Where: Counter Culture Dallas Training Center
📅 When: October 19 - Doors at 12:30 PM | Competition at 1:00 PM CST
🎟 Registration: Opens Saturday, September 12 at 12:00 PM CST

👉 Tap the link in our bio and use code Brewlette2026DFW to lock in your spot!





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Still buzzing from the incredible energy at Brewlette Los Angeles! ☕️⚡️Huge congratulations to our winners!🏆 1st Place: ...
09/11/2026

Still buzzing from the incredible energy at Brewlette Los Angeles! ☕️⚡️

Huge congratulations to our winners!

🏆 1st Place: Akshay G.

🥈 2nd Place: Glen A.

🥉 3rd Place: Nicole G.

Congratulations to our 4th place competitor, David (first image), for making history with the very first perfect TDS target in Brewlette history—an unbelievable feat and a moment we won't forget! We had such a blast connecting, competing, and celebrating with the local coffee community.

Dallas, you’re up next! We can’t wait to bring the energy to the Lone Star State. See you all in October! 🌆✨

📸 Photo Credit: Tay Moreno

👉 Tap the link in our bio to stay tuned for more Dallas event details and dates!

Finca El Puente Honey Process is here! ☕️✨Since 2005, Marysabel Caballero and Moisés Herrera of Finca El Puente have fel...
09/10/2026

Finca El Puente Honey Process is here! ☕️✨

Since 2005, Marysabel Caballero and Moisés Herrera of Finca El Puente have felt like family to Counter Culture. Their relentless pursuit of coffee perfection inspires our team year after year, and we are thrilled to share our first new coffee of the season with you: Finca El Puente Honey Process.

This latest harvest delivers a beautifully balanced cup featuring rich notes of blackberry and deep chocolate, brightened by a delicate apricot acidity.

Finca El Puente Honey Process

📍 Origin: Marcala, Honduras

🍓 Tasting Notes: Blackberry | Chocolate | Apricot

👉 Try this amazing coffee now https://buff.ly/4RAOYtb !

TASTING AT TEN ROUNDUP ☕️✨We had some extra special visitors last Friday—including a few furry friends and some future c...
08/31/2026

TASTING AT TEN ROUNDUP ☕️✨

We had some extra special visitors last Friday—including a few furry friends and some future coffee lovers in training! 🐶👶

Here’s a peek at what went down across our Training Centers:

Asheville: Served up a sparkle-dusted Cinnamon Flat White in honor of Dolly Parton, featuring x Cinnamon Socials collab syrup! A delicious nod to the iconic Dollywood cinnamon pull-apart bread. 🍞✨

NYC: Crafted an insanely refreshing NA Coffee Negroni 🍸☕️

LA: Welcomed their newest team member, Kendrick, who brought custom Counter Culture-themed Rice Krispie treats! 🎨

Join us this Friday, we will be tasting Finca Santa Elena from Santa Ana, El Salvador!

Lemongrass, Maple & Tonic: The Ultimate Summer Refresh 🍋🌿✨The espresso tonic is a seasonal classic—but we just dialed in...
08/16/2026

Lemongrass, Maple & Tonic: The Ultimate Summer Refresh 🍋🌿✨

The espresso tonic is a seasonal classic—but we just dialed in a sophisticated upgrade!

We amped up the sparkling favorite with an aromatic syrup crafted from fresh lemongrass, warming turmeric, and sweet maple syrup. Lemongrass brings a crisp, earthy acidity that balances peppery spice and bright citrus for a vibrant, sparkling glass you’ll want on rotation all season.

The Perfect Companion: COLD HEARTED 🧊 While this recipe works with any coffee, it truly pops when paired with Cold Hearted. Its remarkably sweet profile elevates the lemongrass and maple with effortless sparkle.

👉Grab the step-by-step recipe https://buff.ly/gOMBmU3

Be sure to stock up on Cold Hearted before this limited drop leaves the menu on August 31st!

Last week’s Tasting at Ten was a hit! We poured Duromina from Ethiopia, served up as a bright, juicy flash brew.This Fri...
08/11/2026

Last week’s Tasting at Ten was a hit! We poured Duromina from Ethiopia, served up as a bright, juicy flash brew.

This Friday, we’re switching up the origin and the brew method—we’re steeping Kamavindi from Kenya into a rich, refreshing cold brew.

Both coffees will be used for Brewlette in LA on August 23rd!

Who’s pulling up to the table this week? 🙋‍♀️🙋‍♂️

👇 Drop a comment: Are you Team Flash Brew or Team Cold Brew when it comes to iced coffee?

(P.S. Don't forget to tag us in your T@T snaps! 📸)

Address

Durham, NC

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

Telephone

+19193615282

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