05/07/2026
Introducing our new cheese, Whimsy! It is a small-format, lactic, ash-ripened cheese that we’ve been quietly working on over the last few months. We wanted this cheese to do a couple of things.
First, we wanted a cheese someone could buy all for themselves. Sure, our other cheeses are one-pound formats — which I personally feel is the appropriate serving size for one person — but as a child of the ’90s, I understand the appeal of having your own little cheese. Like going to Pizza Hut and getting a personal pan pizza. There’s something satisfying about it.
Second, we needed a cheese that worked with our busy schedules.
Sometimes cheeses are developed because customers ask for them, but historically, cheesemakers developed recipes around the rhythms of daily life. If I ever wrote a book about cheese, it would probably be about how recipes evolved to fit farmers’ and cheesemakers’ schedules. Alpine cheeses with make schedules that allowed for an afternoon nap. Monastic washed rinds built around prayer schedules. I once heard about a blue cheese where the curd stirring intervals perfectly matched the cheesemaker’s cigarette breaks.
Whimsy was developed for a different kind of schedule: daycare pickups, nap times, dance class, and the general chaos of parenting. Lactic cheeses are especially forgiving in that way — an 8–10 hour make stretched across three days. A cheese that could be ladled quickly before rushing out the door.
So just in time for Mother’s Day, Whimsy was born: a tiny ash-ripened cheese developed by a tired, busy cheesemaker mom trying to make beautiful cheese between all the other beautiful messes of life. Pairs well with honey, crusty bread, and your child’s leftover Goldfish