Mallory Files - Ozark Charcuterie, Fayetteville, AR (2026)

08/06/2026

Took myself on vacation!!!!!!!

07/17/2026

Do I have ANY business making desserts as a cheese shop owner? Probs not. But I am having the time of my life creating these desserts.

Which one is your fav? I’m going with the strawberry milkshake pie I think? But then I also love the fruit pizza!!!

07/15/2026

Mmmkay. I’ve been documenting all the things that I think helped me sell the bar fast and as painless as possible.

One of the biggest things was having a RESTAURANT broker. I mean DANG. They know their stuff. I wanna be like them when I grow up. I used We Sell Restaurants NWA to help me. This is NOT sponsored. They are just amazing!

If you’re thinking about selling, or just love to know what it takes, please read this! I hope this helps!

10 things that helped my business sell FAST. 24 hours on the market and 22 days from inquiry to sell.

1. Exit strategy. I thought about exit everyday. Even though most of the time I was never actively thinking - “I want out.” I just ran different scenarios on what exit would like for me. When the time came, I was mentally prepared because I had run this very scenario several times in my head. It was easier for me mentally and emotionally to let go. Which is often time, a big hold up.
2. I used the last 6-8 months documenting EVERYTHING. SOP this, SOP that, spreadsheets, recipe cards, updated cost analysis on every single thing.
3. The “product” has to be good and look good. I tidied things up. Got tighter on cleaning schedules.
4. I used a broker. Now, this is not for everyone and you can absolutely go to market by yourself but there is something about having someone with your best interest AND the buyer’s best interest to drive the bus. Also they bring qualified buyers - which is like the biggest piece of this puzzle. They also bring lawyers, systems and checklists on how to make this is easy as possible.
5. I answered every question quickly. Any question the buyer had became priority number 1. I saw an email come through with questions, I dropped what I was doing and answered.

07/10/2026

I don’t want to own a bar. There I said it.

I’m selling Ozark Charcuterie and W**e Bar.

I’m keeping the brand Ozark Charcuterie and another lovely lady will take over the space and rebrand it. It is already open and operating under the new ownership! Please go support her and the new space!

Ozark Charcuterie in Rogers will stay open and catering is alive and well. The cheese business is alive and well. The w**e bottle shop is alive and well.

I know, I know. It is wild - maybe a little shocking? Maybe it doesn’t even matter??
But I never meant to open a full bar and I’m just tired. The late nights - phone calls, never ending emergencies, and the list goes on. I know I’ll lose a few aura points but a girl can change her mind in wanting to own a bar!!!

I’m tired and constantly stressed with my livelihood so damn aggressively on the line all the time. And the gag is - I’m not even that passionate about owning a bar!

I want to open more Ozark charcuterie’s like the one in Rogers. That is where my passion lies - hospitality, small batch recipes, w**e and charcuterie. Not cocktails and not late nights.

Why now? Well when I moved into the Rogers location, I realized how much I’ve been looking for a way out of Fayetteville and how it doesn’t bring me the same level of joy it once did. The fight I’ve been fighting just lost the plot. The bar wasn’t “failing.” Yeah it’s slow during the summer but it’s doing well. I just don’t find it fulfilling.

I know that the w**e bar is truly a magical place. Not just for me but for some of you. The “Girl Bar” concept is not dead. It isn’t. We need more female centered places in the world. I’m just a tired person who has been trying for over a year to have another baby and the stress my body is under has become too much. My friends and family can see it all over me - my exhaustion, my eyes, the way I talk about it. This is one of the hardest decisions I’ve ever ever ever had to make and also the easiest. I feel relived and sad and proud.
Cont in comments!

06/04/2026

Week one is in the books. Our soft opening taught us SO much and me and my girl Ally have been redoing processes and making it perfect!

I will say, we haven’t been too busy on the storefront end (catering is popping off tho - yay), so I was a little discouraged BUT it has been really good to see little tweaks that we can make with a smaller crowd so I am taking it as a win.

W**e will be here shortly and then we will be moving and grooving with w**e of the month club and bottle sales. I cannot wait! My operator(Ally) is the cheese girl and I’m the w**e girl so I haven’t been able to plug in where I am passionate about yet!

Speaking of cheese, 13 absolutely wonderful cheeses are in the case and we give out free samples of any and all!!! Ally spent DAYYYS picking them out and I am so proud of her hard work.

SO COME SEE US!!!!
📍500 N 1st St Suite 101 (across from Casey’s) Rogers, AR
☎️ 479-278-7125
⏰ M-Sat 11am-6pm (catering anytime!)

05/14/2026

Am I going to make it??? 18 days until we open the Rogers cheese and w**e shop!

Here is everything I accomplished today:
1. Plate wall!!! I think I’m actually going to extend it even further!
2. Checkout wall - not the original vibe but itll work for now!
3. Some pictures hung
4. onboarding call
5. Cabinets installed for the w**e shelving!! I’m so excited!!! I’m working with ❤️
6. Retail table design (if you have retail design experience please help me - video is coming soon on that!)
7. Probs a lot more im missing!!

The craziest feelings about this new location. It’s a lot to juggle honestly. But I am reminded that I’ve built this! I’ve put in hard work to get here and what a blessing it all is. Today I am spending the morning at Fay location to help with catering orders, going to Rogers location this afternoon to start the retail design and then back to Fay location to bartend tonight. WOW.

I know that it’ll all calm down a little when we open JUNE 1st!!!!!!!!!!!!! Eeeek! Will you be there?!! Please say you will! ❤️

04/25/2026

Second location update!!!!!!!

So sorry I’ve been MIA, I’m juggling a lot here. A little overwhelmed but I’m truly loving all the progress we’ve made.

What I think we will end up doing because the ABC (alcohol bev control) is just a forever process no matter how many times I’ve done this, is open the food portion first and then when the permit gets in, start selling the bottles! FYI - it will be bottles only first and glasses (hopefully) some time after. Permitting is a nightmare(((((:

Everything is moving with the Fay location and i am NOT closing that spot. Maybe a rebrand but it will remain the same concept! With a rebrand of the w**e bar that has become a ‘girl bar’ it will just make it easier to open more that way. More to come on that (;

I truly cannot believe this is my life! I’m so grateful. ❤️

04/17/2026

I fired someone (part time employee) after 4 days on the job. Let me tell you more!

Something I never thought I’d do. But I don’t regret it one bit.

You know the saying “quick to fire, slow to hire”?

I have always pushed against that saying as a small business owner because I felt that it didn’t have the full picture. It didn’t account for the human nature of life, business ownership and employer that I want to be.

If I am ever going to fire someone, it comes with many chances, many conversations, written notice, etc. But this time it didn’t. It was swift. The 3 strike rule that I have played out quicker than I could have the follow up conversations.

Ive learned that if someone I have employed is actively bringing down my business, they are no longer welcome. In the 4 days this person was in my employ, they gave up every shift, told someone to calm down because they are “doing too much” after being excited about working here and told someone else that they “hate it here.”

Over the last 6 months I have been obsessed over the culture I have in my business. Weeding out those who are toxic, mean and bring the business down - no matter the cost. Those things listed above are absolutely not welcome and not something that I could “train out of them.”

How I didn’t catch it in the interview process? That is something that I need to figure out.

BUT - I’m proud of myself for acknowledging quickly that this person is not meant for here and will cost me so much more than I already spent training them in the long run.

I did them and myself a favor. I stopped wasting both of our time because while my time is valuable, so it theirs.

Business owners: take the statement “quick to fire, slow to hire,” and reframe it to “quick to action, slow to infection.”

Don’t let your team be infected. Protect, protect, protect.

04/03/2026

Social media isn’t real so here are 10 things I’m struggling with as a small business owner✨

1. Customer consistency. One Friday it’s popping off with no room to spare so I staff the next Friday more and then it’s not even half way as busy. Like whyyyyy????
2. Late nights at the bar. We just extended our hours but I’m not sure it’s worth it. I’m doing 2 months of data gathering and then will make a final call!
3. Splitting my time. I’m about to have 2 locations with very different vibes that I will be splitting my time between. I’m excited to try something new in Rogers but that drive tho 😅
4. Cash flow - no one can ever answer any questions I have. Any time like literally any time I’ve ever asked a business owner or financial person questions about cash flow, no one can answer my questions 😂 everyone is confused so if you are too welcome to the club (:
5. Workplace culture and employees - college girls ammirignt??? But we are taking great lengths to remedy this quickly. Coaching, retraining, hiring.
6. Fear over a second location. Will this actually work out? I have no idea!!!! I have this grand plan which is to rebrand the location where Ozark charcuterie and w**e bar is now and then move OC somewhere else. However… (read number 7)
7. My landlord. It’s tough. It’s been tough. My rent is being raised by 40%. I actually don’t know what I’m going to do. I’ve put $100,000 into his building and he’s raising it and there is nothing I can do.
8. I feel so unorganized. Like all the time. I’m just running from one thing to the next.
9. Wednesday nights. She confuses me. This is my slowest night. I’ve tried running specials, happy hour, doing an event and nothing is working. Ughhhhh!!
10. Getting people’s attention in the back alley. For context: we are literally in a back alley. I’ve tried a few iterations of signage and my latest throw at the wind was this martini bat signal on the building next to us.

Mallory Files - Ozark Charcuterie

08/06/2026

07/17/2026

07/15/2026

07/10/2026

06/04/2026

05/14/2026

04/25/2026

04/17/2026

04/03/2026

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