11/08/2025
https://www.linkedin.com/posts/danieljcrocker_its-pretty-odd-for-most-clothing-brands-activity-7389685665493561344-eooc?utm_medium=ios_app&rcm=ACoAACa4FNMBPLhRzSGfolPud1IO7EHw7wF-8yw&utm_source=social_share_send&utm_campaign=copy_link
Giving a BIG shout out to the MONTANA men of Praiie Grass Ranch! They grew the ROC Kernza and the Rye that went into Patagonia’s masterpiece. 
We are Huge fans of the N/A beer, it’s exactly as this customer described it 🍻😋
It’s pretty odd for most clothing brands to get into CPG… But for Patagonia it actually makes a ton of sense, and I think they nailed this NA beer. Patagonia Provisions launched in 2012, initially offering healthy snack food. In 2024, the ventured into NA beer with an organic golden lager in col...