CocoaBarz Media

03/26/2022

There will come a time where you are faced with an opportunity to shrink or grow. Fear will be an attendant to this opportunity and doubt will be it’s +1. Do not dread the inevitable presence of these two—recognize and honor their presence and then make the choice to push forward.
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🌱So glad that you’re here!⁣⁣
🍫Ready to become an absolutely delectable brand? . She figures out all that graphic design stuff!⁣⁣
👋🏾Explore page peeps, join the community for more tips & content!⁣⁣

03/25/2022

I’m back running my mouth about things I know for a fact that y’all never asked for. 😘 But you know it’s because I love you and want the best for you! 💪🏾
⁣⁣⁣
🌱So glad that you’re here!⁣⁣
🍫Ready to become an absolutely delectable brand? . She figures out all that graphic design stuff!⁣⁣
👋🏾Explore page peeps, join the community for more tips & content!⁣⁣

07/03/2018

Listen...

I’m not mad at none of you who have found empowerment in becoming Jacks- and Jills-of-all-trades for the sake of keeping your overhead down. Canva, Ripl, Photoshop Mix and other DIY graphics apps are awesome, revolutionary tools that the solopreneur can utilize for their benefit, but there is one small bone I have to pick...

👏🏾SOME 👏🏾OF👏🏾Y’ALL👏🏾DON’T👏🏾HAVE👏🏾A👏🏾DESIGNER’S👏🏾EYE!

What do I mean? I’m talking about pixelated clip art, rainbow text, flat solid colors, poorly cut out camera phone images, illegible curly fonts in ALL UPPERCASE—the list goes on.

Stop the madness, please, and hire a designer! Remember, graphic designers are also your customers. If we don’t like the quality of work you’re putting out, we will do it ourselves or pass you by.

Maybe sewing is your gift and graphics are not. That’s okay... Leave that to the pros, or look into some courses on the fundamentals of graphic design.

Thanks,

Management

06/28/2018

One day ya’ll understand my deep, DEEP hatred of Fiverr. I don’t have to bring up their dirty laundry when their casualties find their way to skilled, principled designers every single day. Notice I said skilled AND principled.

Samantha’s designer did not listen to her requests, didn’t own up to his mistakes and certainly didn’t make a repeat client for himself when she contacted him for paid revisions. Thank goodness she did her research and made sure she received a vector file with her deliverables. Every Fiverr patron isn’t so lucky...

Do yourself a favor and RESEARCH the value within paying a logo or graphic designer. Understand the value in branding, and PLEASE put some respeck on our profession. Pennies will not do for the magic we bring to your company and the headaches we save you.

Need a consultation for your branding or logo design? Slide in my DMs, boo. Let’s chat. ❤️

06/27/2018

I hate to break it to you, but this isn't up for debate. I cringe when I hear someone talking about throwing together a logo in Microsoft Word or Photoshop. Those programs may be helpful for the brainstorming and prototyping phase, but they should NEVER be the output software for a logo.

Raster and clip art images do NOT scale well, and will often seem blurry, pixelated or "muddy" when scaled up or down. Conversely, vector images are perfectly and infinitely scaleable and will always yield clean lines upon creation/export.

What does this mean for you? You can toss your logo over to a t-shirt printer, graphic designer and a website developer and you will never get the dreaded e-mail that your graphics are useless due to their low resolution.

When selecting a logo designer, make sure that they are using a vector illustration software and that your contract detailed deliverables in .eps, .ai, .cdr, and/or .svg. PNGs of various sizes should also be included in your package.

So, do you need to go kick down some doors or do you need to start fresh? Slide in my DMs boo, let's chat.

06/27/2018

06/24/2018

This is a little random, I know. But today I found myself walking around in a daze. After weeks of sleep broken up by multiple wakings for bottle feedings and diaper changes, I have finally reached a point where my memory is starting to malfunction, my choppy workflow is inconveniencing others and my professionalism and zeal has grown stale. Spelling and grammatical mistake galore in business inquiry emails!

Find ways to protect your rest, peace and happiness. Schedule self-care time like you schedule appointments and deadlines! Don’t tarnish your first impression with someone because you’re all out of sorts internally. 🤗

06/24/2018

Simply being your authentic, driven, talented self WHERE YOU ARE is a powerful statement. I say this especially to my fellow Black women who break through barriers, ceilings and walls by existing as their excellent ass selves without apology.

Today is Sunday. Give yourself a pat on the back for fighting against the odds yet another week. ❤️

Shoutout to who blessed my soul by just being where she is and doing what she does. ✊🏾

06/24/2018

Help me understand!

We’re going to revisit this subject every damn time I see a business account with a shady-looking, blurry logo.

Could it be that you paid someone to create your logo in PowerPoint or Photoshop? Don’t get me wrong, Photoshop can cover a multitude of sins, but it was not made to create vector images. Remeber: vector images can scale indefinitely with no loss of quality and THAT’S precisely what you need with Instagram and Facebook auto compresses your images.

Ask your designer if they gave you a vector file for your logo. I expect to hear back from you next week. 👀

06/24/2018

Can I get a little personal here?

It really hurts my heart when I’m hired to do a promotional flyer or video and I have to go Google keynote speaker’s or host’s picture. I’m wounded even more when I hurriedly receive laptop and cellphone selfies from *business professionals*.

It is essential that we invest in our business image. We should make every effort to with our headshots, boo, brand assets, contracts, and lists of packages and services on hand at all times. If you do not have any one of these things standing by in a cloud-based service, I encourage you to set a goal to get those items prepared as soon as possible.

Looking to have an elegant flyer created for your next business event? Slide in my DMs, boo. Let’s chat.

06/24/2018