Rube Springs Farm

04/18/2026

I caught this little guy posing today. December born CF Sugar Dadee X Sophia Loren

04/01/2026

03/27/2026

Registered Beefmaster bull looking for a job! 22 months old and easy to handle.

03/05/2026

Finally broke that 9th consecutive bull streak with a solid red Bet on Bubba daughter!

02/20/2026

Texas ranchers face tough decisions as the U.S. cattle supply dips to its lowest in decades, impacting what you pay at the grocery store.

Learn about the economic pressures driving these choices: https://shorturl.at/SCvFa

02/01/2026

USDA Data: Why Beefmasters Work for Commercial Producers

Commercial cattlemen don’t get paid for theory.
They get paid for pounds, efficiency, and cows that stay in the herd.

A 25-year USDA-MARC study evaluating 28,000+ head across 18 beef breeds confirmed what many commercial producers already know:

👉 Beefmasters ranked at the top for heterosis at weaning
👉 Among the best for post-weaning gain and carcass weight
👉 Strong maternal heterosis = heavier calves with the same inputs

What does that mean on a commercial ranch?

• Heavier calves at weaning
• More efficient gains after weaning
• Cows that breed back and last longer
• No added feed, labor, or land

That’s the power of heterosis — and USDA data shows Beefmasters deliver it at a high level.

The study also confirmed that Brahman-influenced genetics produce the greatest heterosis, and Beefmasters combine that advantage with proven maternal strength and modern carcass performance.

Translation for the cow-calf man:
📌 More pounds per cow exposed
📌 Better efficiency under heat, drought, and pressure
📌 Fewer replacement headaches
📌 Stronger returns without chasing trends

USDA didn’t study “what looks good on paper.”
They measured what produces in the real world.

After 25 years of data, the message is simple:
Beefmasters work where profit matters.

Built for commercial cattlemen. Backed by USDA data.

01/25/2026

These guys are just hanging out!

01/25/2026

Some of the girls getting a little snack on this icy day!I’m glad we didn’t get what was predicted.

12/22/2025

A little embryo bull SugarDadee x Sophia Loren. 91lbs. First time heifer unassisted.

11/26/2025

A little half blood ring eyed bull. He should be a dandy! Mamma stays fat year round on grass.