08/26/2026
FYI For all of the ex-factor buyers
We're saying goodbye to Intensify® Ex-Factor Low Starch 👋🏻
The science of equine nutrition is constantly evolving, and so are we. Intensify® Ex-Factor is retiring from the Bluebonnet® brand, and Intensify® Low Starch Ultra is stepping in as the next generation of low-starch feeding.
Intensify® Low Starch Ultra carries forward the same commitment to low-starch nutrition, so your horse will continue getting the exceptional nutrition they deserve, with a few advancements built-in.
Intensify® Ex-Factor will remain available for a few weeks, though your dealer’s last order may vary. If you’d like a longer transition window, talk to your dealer or place an order through Chewy while stock remains.
We recommend the 25% rule for transitioning feeds. Replace about ¼ of Ex-Factor with Low Starch Ultra every 2-3 days until the transition is complete. If you have more questions about transitioning, reach out to your Bluebonnet nutrition consultant: https://bit.ly/bluebonnet-consult
Thank you trusting us with your horses’ nutrition,
- The Bluebonnet Team