05/25/2026
Hey there Sparkle Fam ✨🤍
We’ve had SO many new faces around here lately, so I figured it was time to reintroduce myself ☺️
I’m Sam 👋🏽 owner, baker, decorator, dishwasher supervisor, late-night frosting taste tester, and the heart behind Sparkle & Sprinkles by Sam 🧁✨
I’m a Lubbock local, born & raised, and a proud Texas Tech MBA alum ♥️🖤 My love for baking started way back in the kitchen with my Mamaw, and later grew while working at the United/Market Street Bakery during college. That’s where I learned so many of the skills I still use today, from piping techniques to food safety and everything in between.
By day, I work full-time as a bank regulator. By night (and weekends 😅), I’m in my kitchen creating custom sweets for all of you amazing people. Whether it’s cupcakes, cookies, cake pops, brownies, or sweet treat boxes, this little business has become such a huge passion of mine 🥹
And of course, I couldn’t survive without my fiancé, Mitchell — full-time wildland firefighter and my unpaid assistant manager/VP of dishes 😂 He’s the reason the kitchen stays semi-clean and I occasionally remember to eat and drink water while baking. We get married in October 🤍
Thank y’all so much for supporting my sweet little dream. Every order, share, comment, and recommendation means more than you know 🫶🏽 I’m so happy you’re here, and I can’t wait to bake something delicious for you.