17/06/2026
Flavor comes from fermentation. Not just good ingredients and no amount of technique tricks will enhance flavor. Time. Time is where flavor comes from.
This is why real sourdough tastes different than store bread. A commercial bakery ferments for 2-4 hours. I ferment for 24-48 hours. The difference isn't just in how the bread looks. It's in the flavor.
Fermentation is wild yeast and bacteria working through the dough. They're breaking down starches, developing acids, creating complexity. The longer it happens, the deeper the flavor gets.
Here's why I cold proof after bulk fermentation. After the dough has risen in bulk, I shape it and put it straight in the fridge for an overnight proof. This slows everything down and lets fermentation keep happening while the bread rests. By the time it goes in the oven, it's had 48 hours of gluten breakdown & flavor development.
This is why my bread tastes more complex than something that was made and baked in the same day. You can't rush flavor. It takes time.
And that's okay. Good things usually do.