Holiday Wine and Liquor

Holiday Wine and Liquor Serving the Rio Grande Valley since 1982 🥂
Beer • Wine • Spirits • Cigars
📍10 locations across the RGV
Everything you need for every celebration ↓
(233)

Catch that Holiday spirit! TEN locations valley wide. We are here to serve you and help you feel EVEN better. Locations:

Brownsville-- 956-280-5752
South Padre Island — 956- 299-4558
Harlingen-- 956-423-8019
Weslaco-- 956-973-8846
Edinburg-- 956-318-1355
McAllen 10th street-- 956-631-4707
McAllen Dove-- 956-664-2762


Holiday Wine and Liquor Express:
San Benito- 956-626-1218
Rio Hondo - 956-748-5051

Meet the Peach Bourbon Smash 🍑🥃Fresh peach, lemon, mint, a splash of club soda, and WhistlePig PiggyBack Bourbon come to...
08/27/2026

Meet the Peach Bourbon Smash 🍑🥃

Fresh peach, lemon, mint, a splash of club soda, and WhistlePig PiggyBack Bourbon come together for the perfect end-of-summer sip. ☀️

Even better? WhistlePig PiggyBack Bourbon 1.0L is on special for $43.99 through September 2!

Grab a bottle, mix one up at home, and SUÉLTATE CON HOLIDAY! ✨

Yes, we still have Valley lemons! 🍋🙌 Pair them with one of our WhiskeySmith flavors for a fresh, citrusy Whiskey Sour ma...
08/27/2026

Yes, we still have Valley lemons! 🍋🙌 Pair them with one of our WhiskeySmith flavors for a fresh, citrusy Whiskey Sour made right at home. 🥃

Local lemons + good whiskey = a pretty solid reason to SUÉLTATE. 😉

08/24/2026

“I’m your biggest fan” 📸😂

Us when Twisted Tea Sweet Tea Whiskey hits the Holiday shelves.

Yeah… we get the hype. 😍
Suéltate con Twisted Tea!

750 mL • $15.99
1.75 L • $28.99

Why choose just one? 🍺Build your own pack at Holiday and mix & match the singles you actually want to try. Go light, go ...
08/21/2026

Why choose just one? 🍺

Build your own pack at Holiday and mix & match the singles you actually want to try. Go light, go hoppy, throw in a hazy IPA or two… make it your own.
Each can is priced individually, so you’re in control of the mix.

Mix it up y SUÉLTATE con Holiday. 🍻

08/18/2026

Pick your piña 🍍✨

Spicy, smooth, or creamy, we’ve got a pineapple pour for every mood. Which one are you making first? 👀

Piña Picante 🌶️
Tennessee Pineapple 🥃
Suéltate Colada 🥥

Tres botellas. Tres maneras de suéltate. 💛

08/15/2026

🍯🐝 SUÉLTATE, HONEY!

Honey Bee Day is the perfect excuse to sip something a little sweeter. 🥃✨ From American Honey to Jim Beam Honey and so much more, stop by Holiday and find your favorite.

Sweet pours, good vibes, y siempre… SUÉLTATE con Holiday. 💛

A little taste of Italy, right here at Holiday. 🥂🇮🇹Born in Northeastern Italy and known for its fresh, fruit-forward bub...
08/13/2026

A little taste of Italy, right here at Holiday. 🥂🇮🇹

Born in Northeastern Italy and known for its fresh, fruit-forward bubbles, Prosecco has a way of making any moment feel a little more special. ✨

Celebrate National Prosecco Day with a bottle from Holiday, because there’s always a reason to pop some bubbles. 🍾

Make everyday a Holiday. SUÉLTATE! 🥂

08/11/2026

We support responsible decisions… and spontaneous Holiday runs 😂🍾
Good prices, good picks, no judgment.
SUÉLTATE con Holiday. ✨

Kinda chic, Holiday edition. 🍷✨Know your aisle. Try something new. Support local. Make everyday a Holiday… y claro, vivi...
08/09/2026

Kinda chic, Holiday edition. 🍷✨

Know your aisle. Try something new. Support local. Make everyday a Holiday… y claro, vivir bonito y SUÉLTATE! 😉

Which slide are you claiming? 👀

Raise a toast to International Beer Day! 🍻Grab your favorites, keep them ice cold, and celebrate con la mejor compañía. ...
08/07/2026

Raise a toast to International Beer Day! 🍻

Grab your favorites, keep them ice cold, and celebrate con la mejor compañía. Whether you’re into a classic cerveza or trying something new, Holiday has you covered.

Destapa, enjoy, y ¡SUÉLTATE! 🎉

Address

1912 N 10th Street
McAllen, TX
78501

Opening Hours

Monday 10am - 9pm
Tuesday 10am - 9pm
Wednesday 10am - 9pm
Thursday 10am - 9pm
Friday 10am - 9pm
Saturday 10am - 9pm

Telephone

+19566314707

Website

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