Holiday Wine and Liquor

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Holiday Wine and Liquor Serving the Rio Grande Valley since 1982 🥂
Beer • Wine • Spirits • Cigars
📍10 locations across the RGV
Everything you need for every celebration ↓
(232)

Catch that Holiday spirit! TEN locations valley wide. We are here to serve you and help you feel EVEN better. Locations:

Brownsville-- 956-280-5752
South Padre Island — 956- 299-4558
Harlingen-- 956-423-8019
Weslaco-- 956-973-8846
Edinburg-- 956-318-1355
McAllen 10th street-- 956-631-4707
McAllen Dove-- 956-664-2762


Holiday Wine and Liquor Express:
San Benito- 956-626-1218
Rio Hondo - 956-748-5051

10/19/2026

You know who to trust when it comes to good spirits. 🐍🥃😂

Halloween party? Spooky movie marathon? Every good potion starts with a Holiday run. 👻 Find your w**e, b**r, and spirits at Holiday W**e & Liquor, right here in the RGV.

Tag the friend who needs to start trusting your recommendations. 🪄 ¡Suéltate! 💛

**eAndLiquor

We love you… just don’t make us choose. 😂💛Tag the person who knows a trip to Holiday W**e & Liquor counts as quality tim...
10/15/2026

We love you… just don’t make us choose. 😂💛

Tag the person who knows a trip to Holiday W**e & Liquor counts as quality time! 🍷 Happy National I Love You Day, RGV. ¡Suéltate con Holiday!

**eAndLiquor

Fall in the RGV means pizza, cold b**r, & bonfires with those who matter most. 🍕🍻🔥Stop by any of our 10 Holiday W**e & L...
10/11/2026

Fall in the RGV means pizza, cold b**r, & bonfires with those who matter most. 🍕🍻🔥

Stop by any of our 10 Holiday W**e & Liquor locations across the Valley and grab your favorites for your next get together!

🕙 Monday through Saturday, 10 AM to 9 PM
¡Suéltate con Holiday! 💛

**eAndLiquor

10/09/2026

Hot off the press and ready for your Holiday run! 🗞️🥃

This week’s specials are here, and we’re celebrating 44 years of keeping the Valley stocked for good times! Check out the bourbon finds, cocktail favorites, cold ones, and more. 💙💛

📅 Specials valid October 8 through 14, 2026
📍 10 locations across the RGV
🕙 Monday through Saturday, 10 AM to 9 PM

Save your picks, send this to your shopping partner, and stop by your nearest Holiday W**e & Liquor. ¡Suéltate! 🍻

**eAndLiquor

Before Holiday… there was POP-A-TOP! 💛🍻This October marks 44 years since David & Nellie opened Pop-A-Top in 1982. From t...
10/06/2026

Before Holiday… there was POP-A-TOP! 💛🍻

This October marks 44 years since David & Nellie opened Pop-A-Top in 1982. From those unforgettable yellow walls and blue trim to 10 Holiday W**e & Liquor locations across the Valley, we’ve got a whole lot of memories to celebrate! 💛

To everyone who’s been part of our story, from the Pop-A-Top days to your neighborhood Holiday today, THANK YOU for supporting our family through the years.

Here’s to 44 more! 🥂

Do you remember Pop-A-Top? Drop your favorite memory below! 👇

**eAndLiquor

Not to be dramatic, but we’re still waiting… 🥺🍸Send him your favorite slide. Let’s see if he takes the hint 😂💛Happy Nati...
10/04/2026

Not to be dramatic, but we’re still waiting… 🥺🍸

Send him your favorite slide. Let’s see if he takes the hint 😂💛

Happy National Vodka Day! ¡Suéltate con Holiday!

**eAndLiquor

This October, we stand together in support of those fighting, those who have survived, and the families and loved ones w...
10/01/2026

This October, we stand together in support of those fighting, those who have survived, and the families and loved ones walking beside them. 🎀

Hope is stronger together.
Together, we raise awareness, honor every journey, and hold onto hope. 💗

**eAndLiquor

Happy National Coffee Day! ☕🍸A little coffee, a little celebration. Here’s to bold flavor, smooth sips, and enjoying the...
09/29/2026

Happy National Coffee Day! ☕🍸

A little coffee, a little celebration. Here’s to bold flavor, smooth sips, and enjoying the day the Holiday way.

Suéltate con Holiday.

**eAndLiquor

Address

1912 N 10th Street
McAllen, TX
78501

Opening Hours

Monday 10am - 9pm
Tuesday 10am - 9pm
Wednesday 10am - 9pm
Thursday 10am - 9pm
Friday 10am - 9pm
Saturday 10am - 9pm

Telephone

+19566314707

Website

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