How to START Something

06/17/2026

Most founders think marketing is the next step. But most marketing experts agree it's not; validation is.

Before you spend a dollar on influencers, ads, or content, you need proof that your offer works. That someone who doesn't know you will actually pay for it.
Scale amplifies what is already working.

It cannot create what isn't there.
Here are 5 things Kristen Wiley, founder of operator, and one of the sharpest marketers we know, wants every early-stage founder to know before they spend a single dollar on marketing.

Swipe through. Save this one.

🔗 Link in the comments to learn more.

06/16/2026

Most entrepreneurs either overestimate or underestimate where they are.
Both are expensive.

We built something to close that gap.
A 10-minute conversation. Not a quiz.
8 questions across 4 zones that show you exactly where you are,
and help you identify what you may be missing.

The same assessment we run in our coaching calls is now available anytime.
Honest scoring: 0 = not yet. 1 = getting there. 2 = yes, with proof.

🔗 Comment "success" and we will send you the link to try it!

06/15/2026

Most people who come to us aren't starting from zero. They have experience. They have an idea. What they're missing is a room.

A room where real coaches tell you the truth. Where other entrepreneurs are solving the same problems. Where your pitch gets sharper and your ICP gets clearer.

That's what a community does.

Not a course. Not a forum. A live, coached community of founders building alongside you.
The ones who get traction fastest? They stopped building alone.

🔗 howtostartsomething.com — link in bio.

06/12/2026

Join us for a live conversation with Kristen Wiley, Founder & CEO of Statusphere, the AI marketing platform helping brands generate thousands of authentic micro-influencer posts in under an hour of setup.

As a former content creator turned influencer marketing pioneer, Kristen built Statusphere to solve the real problems marketers face when trying to scale influencer programs, without the chaos.

In this webinar, Kristen will share how brands are rethinking influencer marketing, what it actually takes to scale authentically, and how AI is changing the game.

Tuesday, June 16th
7:30-8:30 PM EST
LinkedIn Live & YouTube (link in the comments)

What to expect:
✅ Insights on scaling micro-influencer programs efficiently
✅ How AI is reshaping influencer marketing
✅ Live Q&A — bring your questions!

Whether you're a brand marketer, social media manager, or just curious about where influencer marketing is headed, this is a session you won't want to miss.

06/11/2026

Solo-preneurship has a ceiling.

Not because you're not capable. Because you're one perspective.

The entrepreneurs who break through have advisors, mentors, and a community that tells them the truth.

The research backs it up:
70% of mentored businesses survive past 5 years — double the rate of those without support. (SCORE / SBA Office of Advocacy)

That's not a coincidence. That's what community does.

We build that at Entrepreneur Ready with live coaching, live events, and a community that moves with you.

👇 What's the best advice a mentor ever gave you?
🔗 Link in bio to join a live session.

06/11/2026

The thing most entrepreneurs never get access to is someone who has walked their path before. Someone who will tell them the truth and not let them quit.

That's what we've spent the last 10 years building.

Real coaches. Live sessions. AI tools. A community that keeps you moving.

1,300+ founders have come through our programs. Corporate contracts. Million-dollar businesses. First clients in months. Brick and mortars. Contractors. All types of entrepreneurs who wanted to create new income streams and make an impact.

Because they wanted to stop going it alone. Because they needed support to get there. Don't build in isolation.

Link in bio.

06/09/2026

Going it alone sounds independent.

It is actually just slower.

When you are inside your own head, every idea feels brilliant or terrifying. You can't see which assumptions are real. You keep moving but never arrive.

A coach breaks the loop.

At How To Start Something, we pair real entrepreneur coaches with AI tools and live community. So you always know your next right step.

Not more research. Better input. Faster results.

06/08/2026

Only 37% of professionals have a mentor, yet entrepreneurs with one are 5x more likely to start a business.

And 70% of mentored businesses survive past 5 years, double the rate of those without support.

(SCORE / SBA Office of Advocacy)

The data is clear.

Going it alone isn't brave. It's just harder than it needs to be and leaves you with huge knowledge gaps.
The gap between "I tried" and "I made it" is almost always the people you had around you.

Real coaches. Real community. Real accountability.

That is what we build at How To Start Something.

Link below to book a business audit call with a coach.

Tag someone who needs to hear this today.

06/05/2026