12/16/2025
Hey friends! I’ve had some interesting comments about pricing so I figured I would share….this highlighted comment below is from another baker in a group I’m in. We ALL struggle terribly with this.
The first thing is, none of us have to be doing this. Many of us are moms with families and we're choosing to take significant amounts of time away from our holiday prep including very early morning and very late nights.
Surprisingly, for most of us our profit margins are actually pretty low despite the price tag that’s higher than the grocery store. Second, for a lot of us, it kills us to type out these numbers for pricing, knowing families are on a tight budget, and that we cannot cater to everyone and still be respectful of our time and the years we’ve invested into learning. 
It's a very tough balance. Wanting so bad to be able to bake for everyone, yet still charge a price that's fair for offering a luxury service, and going back back-and-forth between the two ideas thinking we need to lower prices for everyone, but also raise them because we're so tired and our hands and feet hurt so bad.
I know I speak for myself and for so many people who offer a specialty service/item...I'm just overwhelmed with gratitude for everyone shows up and continues to order, and just please know I realize the price tag is higher than the grocery store and we don't take that lightly. There's a lot of math that goes into small batch baking and pricing, and we don't take it lightly at all that you're choosing to show up.
We're not charging unreasonable prices "for flour and sugar" like a few have mentioned 😅 You can pick up flour and sugar at the grocery store if you'd like. But if you'd like the flour and sugar turned into artwork, it's our time and investment into our skill that you are paying for.
And yes we know you can get a dozen basic swirl cupcakes made in a factory and shipped frozen to the Walmart for 1/4 our price. We are genuinely glad for you if you decide to buy them and we have no issues with you shopping there instead. But we’re also not going to lower our gourmet items to match those prices. 
Thank you for listening to me ramble 😂
And thank you more than you know to everyone who understands and shows up, I appreciate you all so much!