11/20/2025
Umm….did I have to saw the word “raw” that many times? Lol
Have you ever heard the story of the first time box cake mix was introduced into grocery stores? I read somewhere that originally box cake mix was made with dehydrated eggs and powdered milk, so all you had to do was add water.
The concept was a flop, and marketing experts decided that the instructions needed to change, so that the consumer had to add eggs.
Sure enough, it worked! It seems that adding eggs to an industrialized product was just enough to give the consumer the feeling of making something “homemade”, even if it was a processed, industrial product.
When you open a pantry door in most homes in France, you might find a can of corn, and definitely dry pasta and concentrated tomato paste, but hardly any canned vegetables or other processed foods.
People shop for fresh fruits and vegetables at least once a week at local street markets. In our little town in the suburbs of Paris, the market sets up on Wednesday and Saturday afternoons. Besides that we go to the supermarket once a week for juice, milk, dry goods and meat (our local market doesn’t really have a butcher or fromager).
When I am in the USA it can be frustrating, as it’s often hard to find flavorful and diverse varieties of produce. I often say, “just give me a good raw tomato.” You don’t have to peel it, stew it, can or jar it, just let me have it raw. Yet the processed stuff is cheaper than the raw produce itself…..