New Ulm, Minnesota... Having fun since 1854.

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New Ulm, Minnesota... Having fun since 1854. New Ulm...Heritage you expect. Experiences you don't.

10/11/2026

Weekends like this deserve a spot on the calendar every year. 🍻 A little glimpse of Oktoberfest at Schell’s in New Ulm.

Before Oktoberfest filled streets, brewery grounds and venues across New Ulm, it began at the Holiday Inn.More than 40 y...
10/09/2026

Before Oktoberfest filled streets, brewery grounds and venues across New Ulm, it began at the Holiday Inn.

More than 40 years ago, the hotel now known as Best Western Plus New Ulm helped start a tradition that has grown into the community-wide celebration we know today. They’ve been keeping the music playing, the dancers moving and the gemütlichkeit going ever since. 🍺🎶

Weekend 2 begins tonight with the Concord Singers, official keg opening, The iPolka Band and Dain’s Dutchmen. The celebration continues Saturday with the Concord Singers and Bockfest Boys.

Make time this weekend to celebrate at the place where New Ulm’s Oktoberfest story began.

See the full schedule:
https://business.newulm.com/events/details/oktoberfest-at-best-western-plus-2025-10-10-2026-54167

Weekend Two is calling. 🍻If you’re headed to New Ulm for Oktoberfest this weekend, consider this your unofficial challen...
10/08/2026

Weekend Two is calling. 🍻

If you’re headed to New Ulm for Oktoberfest this weekend, consider this your unofficial challenge card.

Come for the music, food, traditions and all the wonderfully specific moments that make Oktoberfest in New Ulm what it is. 🇩🇪
📅 October 9–10
📍 New Ulm, Minnesota

And yes, blackout bingo is very much on the table.

www.newulm.com/oktoberfest

Oktoberfest Saturday doesn’t have a bedtime. 🍻When you’re not quite ready to call it a night, head to Turner Hall for Af...
10/07/2026

Oktoberfest Saturday doesn’t have a bedtime. 🍻

When you’re not quite ready to call it a night, head to Turner Hall for After the Fest — an Oktoberfest post-party with live music from The Schell’s Angels + 3 Hour Download! 🎶

📍 Turner Hall
📅 Saturday, October 10
🎟 FREE + open to the public

There’s a LOT happening around New Ulm this Saturday, so make a day of it, make a night of it, and squeeze every last drop out of Oktoberfest weekend. 🍺

The tents may close. New Ulm does not. 😉

➡️www.newulm.com/oktoberfest

One Oktoberfest weekend down. One more to go. 🍻New Ulm kicked off the celebration with packed streets, live music, danci...
10/05/2026

One Oktoberfest weekend down. One more to go. 🍻

New Ulm kicked off the celebration with packed streets, live music, dancing and plenty of steins in the air. Thank you to everyone who traveled to celebrate with us and to the volunteers, sponsors, vendors and performers who made Weekend One unforgettable.

Keep the lederhosen and dirndls handy. Oktoberfest continues October 9–10 at Schell’s Brewery, Best Western Plus New Ulm and Morgan Creek Vineyards.

Plan your next Oktoberfest weekend: https://bit.ly/4xZbhU7

10/04/2026

The music, the dancing, the steins raised with old friends and people you’d just met. 🥨🍻

Downtown New Ulm gave us a whole weekend worth of “we have to do this again.”

Luckily, Oktoberfest is only halfway over. Join us for more October 9–10! ❤️

Friday night gave us plenty to smile about. 🍻Downtown New Ulm was filled with live music, dancing and steins in the air....
10/03/2026

Friday night gave us plenty to smile about. 🍻

Downtown New Ulm was filled with live music, dancing and steins in the air. Here’s a look at Night One while we get ready to welcome everyone back for an even bigger Saturday.

Downtown Oktoberfest opens at 10 a.m., and the Germanic-American Day Parade begins at 11 a.m. Stick around for food, music, steinholding and a full day of festivities.

Plan your day: https://www.newulm.com/events/oktoberfest/

Less wandering, more polka. 🗺️🍻Here are your downtown Oktoberfest maps for Friday and Saturday! Take a look before you h...
10/02/2026

Less wandering, more polka. 🗺️🍻

Here are your downtown Oktoberfest maps for Friday and Saturday! Take a look before you head down and save the map for your day so you can spend more time enjoying the party.

See you downtown! 🥨

Your Oktoberfest souvenir situation is officially handled. 🍻Stock up on New Ulm Oktoberfest T-shirts, Germans Have More ...
10/02/2026

Your Oktoberfest souvenir situation is officially handled. 🍻

Stock up on New Ulm Oktoberfest T-shirts, Germans Have More Fun shirts, commemorative steins, hat pins, stein koozies and more while you’re celebrating this weekend.

Wear it now. Take it home. Continue making Oktoberfest part of your personality long after the polka music stops.

Plan your Oktoberfest weekend: https://www.newulm.com/events/oktoberfest/

We’re the #5 Oktoberfest in the nation. Let’s give our signs a little love, too. 😉Celebrating downtown? Please watch fo...
10/02/2026

We’re the #5 Oktoberfest in the nation. Let’s give our signs a little love, too. 😉

Celebrating downtown? Please watch for and follow all posted signs, including “No Parking” signs on Minnesota Street—even during a quick stop.

They help keep everyone safe, give our crews room to work, and keep the festivities running smoothly.

Thanks for helping us put on a great party! Follow the signs, then follow the polka music. 🍻

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1 N Minnesota Street
New Ulm, MN
56073

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