04/23/2026
The hand painted sign part is definitely true. And its being with us since the early days at Union Square Holiday Market is also true. It’s durable and beautiful and every time I look at it I’m reminded that these are the good old times. The long hours hawking Trufa Seca on 14th street, the hauling of an oversized piece of metal masterfully transformed into a prominent homage to the Charlito’s identity by the sign masters (it’s been awhile but still have a ton of love for y’all), while wheeling a slicer in a suitcase (yes, there is a slicer in that suitcase). I’m savoring all the moments. This cured meats ride has been quite a journey.
And just in case you’re wondering, this video is courtesy of legendary pickler and food world OG Rick Field . In what other industry does a former tv commercial director turned pickle company founder shoot a 30 second video about entrepreneurship by way of a cuban jewish salami maker from new york holding a hand painted metal sign that he can barely stand up straight with? I can’t think of one.