Route 66 Beer

Route 66 Beer Route 66® is a beer for all occasions; enjoyment in a can.

Chapter 8  Easy Rider and the Route 66 That Never Was - https://route66beer.com/chapter-8-easy-rider-and-the-route-66-t...
08/11/2026

Chapter 8  Easy Rider and the Route 66 That Never Was - https://route66beer.com/chapter-8-easy-rider-and-the-route-66-that-never-was/

Easy Rider came out in 1969 and told the story of two motorcyclists riding from Los Angeles to New Orleans. It was not, technically, a Route 66 film. But it couldnt have existed without Route 66, the idea of the American road as a space of freedom, rebellion, and danger...

Continue reading + full story: https://route66beer.com/chapter-8-easy-rider-and-the-route-66-that-never-was/

We are offering licences for ROUTE 66® Beer in specific territories. An invitation to others to become part of this story. To carry a piece of the road with them and to contribute to the story. We will share a percentage of royalties with Route 66 associations to keep the story alive.

The journey continues. This story is brought to you by ROUTE 66® BEER. Find us at ROUTE66BEER.COM

Chapter 7 — The Blue Swallow Motel and the Art of the Long Stay - https://route66beer.com/chapter-7-the-blue-swallow-mot...
08/10/2026

Chapter 7 — The Blue Swallow Motel and the Art of the Long Stay - https://route66beer.com/chapter-7-the-blue-swallow-motel-and-the-art-of-the-long-stay/

Tucumcari, New Mexico, sits in the high desert about three hours east of Albuquerque, and for decades, people who pulled off Route 66 after dark were greeted by the neon glow of the Blue Swallow Motel …

Continue Reading the story here:
https://route66beer.com/chapter-7-the-blue-swallow-motel-and-the-art-of-the-long-stay/

We are offering licences for ROUTE 66® Beer in specific territories. An invitation to others to become part of this story. To carry a piece of the road with them and to contribute to the story. We will share a percentage of royalties with Route 66 associations to keep the story alive.

The journey continues. This story is brought to you by ROUTE 66® BEER. Find us at ROUTE66BEER.COM

Chapter 6 — The Man Who Refused to Let Seligman Die - https://route66beer.com/chapter-6-the-man-who-refused-to-let-selig...
08/09/2026

Chapter 6 — The Man Who Refused to Let Seligman Die - https://route66beer.com/chapter-6-the-man-who-refused-to-let-seligman-die/

Angel Delgadillo has been cutting hair in Seligman, Arizona, since 1950. He still does. His shop is a small, cluttered, extraordinary place where the walls are covered with photographs and signatures and license plates sent by people from every country on earth who drove to Seligman specifically to meet him …

Continue Reading the story here:
https://route66beer.com/chapter-6-the-man-who-refused-to-let-seligman-die/

We are offering licences for ROUTE 66® Beer in specific territories. An invitation to others to become part of this story. To carry a piece of the road with them and to contribute to the story. We will share a percentage of royalties with Route 66 associations to keep the story alive.

The journey continues. This story is brought to you by ROUTE 66® BEER. Find us at ROUTE66BEER.COM

Chapter 5 — The Dust Bowl Family That Never Made It Back - https://route66beer.com/chapter-5-the-dust-bowl-family-that-n...
08/09/2026

Chapter 5 — The Dust Bowl Family That Never Made It Back - https://route66beer.com/chapter-5-the-dust-bowl-family-that-never-made-it-back/

Between 1930 and 1940, roughly 3.5 million people left the Great Plains for California. The drought that killed their crops went on for almost a decade …

Continue Reading the story here:
https://route66beer.com/chapter-5-the-dust-bowl-family-that-never-made-it-back/

We are offering licences for ROUTE 66® Beer in specific territories. An invitation to others to become part of this story. To carry a piece of the road with them and to contribute to the story. We will share a percentage of royalties with Route 66 associations to keep the story alive.

The journey continues. This story is brought to you by ROUTE 66® BEER. Find us at ROUTE66BEER.COM

Chapter 4 — Ed Ruscha and the Gas Stations Nobody Photographed - https://route66beer.com/chapter-4-ed-ruscha-and-the-gas...
08/08/2026

Chapter 4 — Ed Ruscha and the Gas Stations Nobody Photographed - https://route66beer.com/chapter-4-ed-ruscha-and-the-gas-stations-nobody-photographed/

In 1963, a twenty-six-year-old artist named Ed Ruscha drove Route 66 from Oklahoma City to Los Angeles and photographed every single gas station he passed. Not the dramatic ones. Not the neon-lit cathedrals of commerce that photographers usually went for …

Continue Reading the story here:
https://route66beer.com/chapter-4-ed-ruscha-and-the-gas-stations-nobody-photographed/

We are offering licences for ROUTE 66® Beer in specific territories. An invitation to others to become part of this story. To carry a piece of the road with them and to contribute to the story. We will share a percentage of royalties with Route 66 associations to keep the story alive.

The journey continues. This story is brought to you by ROUTE 66® BEER. Find us at ROUTE66BEER.COM

Chapter 3 — Steinbeck’s Highway and the People Who Actually Drove It - https://route66beer.com/chapter-3-steinbecks-high...
08/07/2026

Chapter 3 — Steinbeck’s Highway and the People Who Actually Drove It - https://route66beer.com/chapter-3-steinbecks-highway-and-the-people-who-actually-drove-it/

John Steinbeck called Route 66 “the mother road, the road of flight” in The Grapes of Wrath, and the phrase lodged itself so deep in American consciousness that it still shows up on roadside signage today. But there’s something worth knowing about how Steinbeck came to write that line …

Continue Reading the story here:
https://route66beer.com/chapter-3-steinbecks-highway-and-the-people-who-actually-drove-it/

We are offering licences for ROUTE 66® Beer in specific territories. An invitation to others to become part of this story. To carry a piece of the road with them and to contribute to the story. We will share a percentage of royalties with Route 66 associations to keep the story alive.

The journey continues. This story is brought to you by ROUTE 66® BEER. Find us at ROUTE66BEER.COM

Chapter 2 — The Night Bobby Troup Wrote a Song in the Back Seat - https://route66beer.com/chapter-2-the-night-bobby-trou...
08/07/2026

Chapter 2 — The Night Bobby Troup Wrote a Song in the Back Seat - https://route66beer.com/chapter-2-the-night-bobby-troup-wrote-a-song-in-the-back-seat/

In 1946, Bobby Troup and his wife Cynthia were driving west from Pennsylvania in a secondhand Buick with a few hundred dollars between them and a dream of making it in Hollywood. Cynthia kept suggesting song titles as they drove …

Continue Reading the story here:
https://route66beer.com/chapter-2-the-night-bobby-troup-wrote-a-song-in-the-back-seat/

We are offering licences for ROUTE 66® Beer in specific territories. An invitation to others to become part of this story. To carry a piece of the road with them and to contribute to the story. We will share a percentage of royalties with Route 66 associations to keep the story alive.

The journey continues. This story is brought to you by ROUTE 66® BEER. Find us at ROUTE66BEER.COM

Chapter 1 — The Road That Invented America - https://route66beer.com/chapter-1-the-road-that-invented-america/There’s a ...
08/05/2026

Chapter 1 — The Road That Invented America - https://route66beer.com/chapter-1-the-road-that-invented-america/

There’s a myth that Route 66 was built because Americans loved adventure. The truth is a little more desperate than that …

Continue Reading the story here:
https://route66beer.com/chapter-1-the-road-that-invented-america/

We are offering licences for ROUTE 66® Beer in specific territories. An invitation to others to become part of this story. To carry a piece of the road with them and to contribute to the story. We will share a percentage of royalties with Route 66 associations to keep the story alive.

The journey continues. This story is brought to you by ROUTE 66® BEER. Find us at ROUTE66BEER.COM

ROUTE 66® Beer — Our Story - https://route66beer.com/route-66-beer-our-story/Some stories find you before you know you a...
08/05/2026

ROUTE 66® Beer — Our Story - https://route66beer.com/route-66-beer-our-story/

Some stories find you before you know you are looking for them. We both discovered Route 66 the same way, years apart, before we had ever met. The television series. That road, those faces, that particular quality of light across the American plains in black and white. Neither of us could have told you why it stayed with us the way it did …

Continue Reading the story here:
https://route66beer.com/route-66-beer-our-story/

We are offering licences for ROUTE 66® Beer in specific territories. An invitation to others to become part of this story. To carry a piece of the road with them and to contribute to the story. We will share a percentage of royalties with Route 66 associations to keep the story alive.

The journey continues. This story is brought to you by ROUTE 66® BEER. Find us at ROUTE66BEER.COM

Real people. Real flavor. Real Route 66®. Meet the crew behind your favorite local pour. Ever wondered what makes Route ...
07/05/2026

Real people. Real flavor. Real Route 66®.

Meet the crew behind your favorite local pour. Ever wondered what makes Route 66® feel like home? It’s moments like these, shared over a can of unapologetically real beer.

Share your Route 66® story with us for a chance to be featured next. Cheers to the locals who keep it authentic! 🍻

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+19174754691

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