ADDRA Labs

ADDRA Labs High-quality, great-tasting protein bars formulated for endurance athletes.

Boosted with an extra 1.5g of leucine, ADDRA bars trigger endurance muscle recovery, repair, and remodeling.

The Foundation: Fluids, Carbs, Protein — Backed by Consensus, Not GuessworkThe last post we said that the base of the py...
07/29/2026

The Foundation: Fluids, Carbs, Protein — Backed by Consensus, Not Guesswork

The last post we said that the base of the pyramid does most of the work. Here’s the actual proof — three numbers, three consensus statements, zero guesswork.

FLUIDS Replace 150% of what you lose in sweat, over 4-6 hours. Add sodium — it’s what makes you actually retain the fluid instead of just peeing it out. (ACSM Position Stand — Sawka et al., 2007)

CARBS Hit your daily carb target first. For long, hard sessions with under 8 hours to your next hard effort: 1-1.2g/kg/hr for the first 4 hours. (IOC Consensus Statement — Burke et al., 2011)

PROTEIN Long endurance efforts burn protein for fuel, not just muscle breakdown — which is a key reason why the number is higher than most athletes think: 1.8g/kg on training days, 2.0g/kg on rest days. (Sports Medicine Review — Witard et al., 2025)

Nothing here is a hack. It’s the unglamorous stuff that has to be right before anything else in the pyramid matters.

Next up: sleep and heat — the free recovery tools that don’t get nearly enough credit.

Eric Zaltas, MS | IOC Dipl Sports Nutrition

Triathlon Marathon SportsScience

Being a professional athlete means being proactive about recovery, having a plan, not just leaving it to chance. That st...
07/27/2026

Being a professional athlete means being proactive about recovery, having a plan, not just leaving it to chance. That starts with having recovery nutrition dialed and ready right after your session.

ADDRA bars, 20g protein with 3g leucine, the optimal recovery dose, ready and waiting.

📸 Carson Bench

Broccoli shots. Ice baths. Cherry juice. Recovery culture has never been louder — or more expensive.So we built the actu...
07/22/2026

Broccoli shots. Ice baths. Cherry juice. Recovery culture has never been louder — or more expensive.

So we built the actual pyramid: every recovery tool ranked by how much evidence actually backs it, from the boring stuff that does most of the work (protein, carbs, fluids) up to the trendy extras everyone’s posting about.

This is Part 1 of a new Sci Weds series — each week we’ll go deep on one tier, with the real studies behind it, not just the hype.

Save this one. You’ll want the map before we start drilling into the details.



triathlontraining marathontraining

Runners: Your fall marathon is closer than you think—NYC Marathon is just 15 weeks away. 🗓️ While carbs fuel your runs, ...
07/15/2026

Runners: Your fall marathon is closer than you think—NYC Marathon is just 15 weeks away. 🗓️ While carbs fuel your runs, new science says protein is critical right now to protect your muscle, boost recovery, and set you up for a strong race day.

Swipe through to learn how optimizing your protein strategy early can transform this marathon season into your best yet.

Fuel smarter, train stronger. It’s your time to start now. 🚀

Ready to elevate your training? Try ADDRA protein bars—crafted for endurance athletes, backed by science. (Link in bio!)

07/06/2026

Just doin some stuff with wheels real quick…

(Mable 🐕❤️)

The World Cup’s greatest player-coaches had to wait years between a playing title and a coaching one.Zagallo: 12 years b...
07/01/2026

The World Cup’s greatest player-coaches had to wait years between a playing title and a coaching one.

Zagallo: 12 years between his playing titles and his coaching title. Beckenbauer: 16 years. Deschamps: 20 years. Every one of them retired the boots before picking up the clipboard.

Leucine doesn’t wait.

It’s an essential amino acid that plays AND coaches in the same instant — a raw building block for new muscle tissue, and the trigger that flips the mTOR switch telling the rest of the amino acid squad to kick off muscle protein synthesis.

No retirement. No gap between careers. Leucine starts the game every single time.

Swipe for the breakdown.

SportsNutrition EnduranceNutrition

Race season is where bad recovery gets found out.Hard training is in full swing. The athletes who show up to their A rac...
06/24/2026

Race season is where bad recovery gets found out.

Hard training is in full swing. The athletes who show up to their A race ready aren’t just training harder — they’re recovering better.

6 rules to recover through race season:

Don’t wait until you feel wrecked
Rest days are recovery days
Rebuild the machinery, not just the tank
Don’t let hours drift by
Protein quality matters
Make the easy wins automatic
Swipe for the breakdown.

Cycling Running ProteinForEndurance

Jeremy Maclean- Pro Triathlete. A breakout season. A first pro win against a stacked field. A ticket to Worlds. Jeremy’s...
06/23/2026

Jeremy Maclean- Pro Triathlete.

A breakout season. A first pro win against a stacked field. A ticket to Worlds. Jeremy’s just getting started, and we’re proud to have him on the roster.

He proves something we believe to our core: athletes aren’t built overnight, they develop over days/weeks/months and years of consistent training, recovery and adaptation. Excited to be a part of this journey.

Long endurance sessions don’t just challenge your carb stores, they challenge whole-body protein balance too.In Koopman ...
06/17/2026

Long endurance sessions don’t just challenge your carb stores, they challenge whole-body protein balance too.

In Koopman et al., trained endurance athletes completed a 6-hour protocol while taking either carbs alone or carbs + protein. Carbs helped fuel the work, but protein added to carbs improved whole-body protein balance.

The takeaway: for very long sessions, recovery may start before the workout ends.

Add protein to carbs. Not instead of carbs.

triathlontraining cyclingnutrition runningnutrition

06/15/2026

Since we launched ADDRA, we’ve packed and shipped every single order by hand, right out of our home. The bars have always been produced in a world class facility. But once they arrived, every order was boxed, labeled, and sent out by us. The growth over the last couple years has been amazing, and we’ve officially outgrown that setup. Today marks a new chapter: moving to a proper fulfillment center.

This might not seem like a big deal, but for a startup it’s a real milestone. There are a lot of people to thank for getting us here, our athletes, our investors, our family and friends, and of course our cofounders wife, Rachel, who packed and shipped nearly every order with love and care.

If your box showed up with a sweet ADDRA sticker on it, I hope it made you smile, because that came from her 😉

Address

New York, NY

Alerts

Be the first to know and let us send you an email when ADDRA Labs posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to ADDRA Labs:

Shortcuts

Featured

Share