01/30/2026
These pouches didn’t happen overnight.
What you’re looking at is years of decisions, revisions, trade-offs, and learning—hung here side by side so you can see the truth for yourself.
In this video, I’m walking you through the evolution of our packaging, starting with the earliest days:
simple pouches, artwork printed on labels, hand-applied—used during the complimentary pre-launch sample giveaways when we shipped thousands of samples across America, not knowing if this dream would ever make it to market.
Next to those are our first printed pouches from California—a major step forward at the time.
And beside them… the newest generation, arrived today from China, representing how far we’ve come and how much we’ve learned.
On the line are all six flavors:
Raspberry, Strawberry, Apricot, Blueberry, Mango, and Original Tart.
Every pouch reflects a choice you don’t see on a shelf:
the film, the feel, raised gloss versus soft touch, zipper placement, tear notches, hole punches, rounded corners, gusset depth, color matching, claim accuracy—even UV registration down to the smallest detail.
If you’re wise, you’ll notice the differences.
If you’re really wise, you’ll understand the cost of getting them right.
Some things can still be refined. Some things are locked.
That’s the reality of building something real.
And now we’ve reached the moment where these pouches are no longer prototypes.
They’re no longer experiments.
They’re ready.
Soon, they’ll be in your hands—and when they are, we’re trusting you with something important:
your honest, unfiltered feedback.
Because this brand was never built in secret.
It was built in public—with you watching every step.
Haskell✌🏼
PS but those of you that missed the first pre-launched drop last week. Don’t despair we want you to feel good over the weekend knowing that we will do at least one more pre-order before we start shipping in inventory. we will start shipping inventory as soon as our shipper boxes arrive in approximately four weeks.
