Merch Cat

Merch Cat Empowering Musicians To Maximize Their Merchandise Business Through Technology, Resources & Intel.

Thank you Hypebot for including our Luminate integration in the latest roundup of live music industry news! 🎉🙌
08/21/2026

Thank you Hypebot for including our Luminate integration in the latest roundup of live music industry news! 🎉🙌

It’s finally here!! 🙌📈 Merch Cat now has the capability to report eligible live-show physical music sales to Luminate.💪 ...
08/13/2026

It’s finally here!! 🙌

📈 Merch Cat now has the capability to report eligible live-show physical music sales to Luminate.

💪 Luminate reporting is now integrated directly into the Merch Cat live show workflow, giving artists and their teams another option for reporting eligible physical music sales.

🎤Sell merch, track inventory, manage show settlements, and access Luminate reporting all in one place.

🔗 The Luminate add-on is now available to Merch Cat subscribers.

Learn more at www.MerchCat.com/Luminate

It’s finally here!!📈 Merch Cat now has the capability to report eligible live-show physical music sales to Luminate.💪 Lu...
08/13/2026

It’s finally here!!

📈 Merch Cat now has the capability to report eligible live-show physical music sales to Luminate.

💪 Luminate reporting is now integrated directly into the Merch Cat live show workflow, giving artists and their teams another option for reporting eligible physical music sales.

🎤Sell merch, track inventory, manage show settlements, and access Luminate reporting all in one place.

🔗 The Luminate add-on is now available to Merch Cat subscribers.

Learn more at www.MerchCat.com/Luminate

Another Newport Folk Festival, and as expected, music fans showed up repping artist merch in full force. 💪🙌This year, we...
07/31/2026

Another Newport Folk Festival, and as expected, music fans showed up repping artist merch in full force. 💪🙌

This year, we stopped about a dozen fans and asked one simple question:

“What made you buy that piece of merch?”

The answers were all different, but a few themes kept coming up: supporting the artist, remembering a specific show, and simply loving the design.

One thing was clear… great merch lives well beyond the show. It becomes part of everyday life, and people notice.

What made you buy your favorite piece of artist merch? 👇

🎤 Artist Spotlight: Alex CanoA local treasure, we’ve had the pleasure of knowing Alex Cano for many years and have watch...
07/21/2026

🎤 Artist Spotlight: Alex Cano

A local treasure, we’ve had the pleasure of knowing Alex Cano for many years and have watched him build a loyal fanbase one rockin’ show at a time. 🙌

From local stages here in the tri-state area to SXSW and venues across the country, Alex brings a blend of rock, Americana, and outlaw country that feels both timeless and fresh. His commitment to his fans and the community he’s built around his music is what makes him such a great fit for this week’s Artist Spotlight. 🤘

Swipe through to learn about his music, favorite merch items, memorable fan stories, and more. 👉

Follow Alex at Alex Cano and visit alexcanomusic.com to stay in the know about upcoming shows and new music releases! 🔥

07/14/2026

Nothing beats hearing it directly from an artist!
Merch Cat was built to make live show merch easier, from setup and sales to inventory and reporting, so artists and teams can spend less time managing the merch table and more time focusing on the show.

Huge thanks to Holly from Hollow Like Her for sharing how Merch Cat has helped streamline their merch table on tour.

Built for artists. Made for the merch table.

The merch table deserves a seat at the strategic table.Recently, a manager told us:“Merch is one of our highest-margin r...
07/07/2026

The merch table deserves a seat at the strategic table.

Recently, a manager told us:

“Merch is one of our highest-margin revenue streams, yet it’s one of the areas we spend the least amount of time on.”

That conversation stuck with us.

Since then, we’ve continued hearing and seeing the same challenges at live shows.

Artists sell out of popular sizes.

Fans walk away from long merch lines.

Artists wonder what to bring, what to restock, and what fans are actually buying.

We also see artists and teams who are incredibly intentional about their merchandise, and it shows.

Artists have countless decisions to make every day. We get it.

That’s why we believe the merch table deserves more strategic attention.

Not simply to sell more.

But to create a better fan experience and help artists build more sustainable careers.

What do you think the live music industry is overlooking when it comes to the merch table?

❤️🤘🎟️

🎤 Merch Cat Artist Spotlight: Hollow Like HerHailing from Salt Lake City, Hollow Like Her blends metalcore, emo, and pos...
06/24/2026

🎤 Merch Cat Artist Spotlight: Hollow Like Her

Hailing from Salt Lake City, Hollow Like Her blends metalcore, emo, and post-hardcore influences into a sound built on melody, intensity, and high-energy live performances.

The band recently worked with Pablo Viveros of Chelsea Grin on two upcoming EPs and has built a reputation for creating memorable fan experiences both on and off the stage.

One of our favorite merch stories? Their handmade dolls of each band member. Each one is unique, and they often sell out.

Swipe through to learn more about the band, their merch, and the stories behind it.

Follow Hollow Like Her and check out their merch at hollowlikeher.com.

🎤 Merch Cat Artist Spotlight: Hollow Like Her Hailing from Salt Lake City, Hollow Like Her blends metalcore, emo, and po...
06/24/2026

🎤 Merch Cat Artist Spotlight: Hollow Like Her

Hailing from Salt Lake City, Hollow Like Her blends metalcore, emo, and post-hardcore influences into a sound built on melody, intensity, and high-energy live performances.

The band recently worked with Pablo Viveros of Chelsea Grin on two upcoming EPs and has built a reputation for creating memorable fan experiences both on and off the stage.

One of our favorite merch stories? Their handmade dolls of each band member. Each one is unique, and they often sell out.

Swipe through to learn more about the band, their merch, and the stories behind it.

Follow Hollow Like Her and check out their merch at hollowlikeher.com.

What a fantastic time at our New York Music Month event! 🎶Thank you to everyone who joined us for The Modern Artist Merc...
06/16/2026

What a fantastic time at our New York Music Month event! 🎶

Thank you to everyone who joined us for The Modern Artist Merch Strategy workshop!

We talked merch strategy, fan engagement, community building, selling channels, pricing, and more. But the best part was seeing artists actively work through the interactive exercise, share ideas with one another, and continue those conversations into the networking portion of the event.

Huge thanks to Jennifer Sullivan (KiTbetter), Crystal Gans (Mind Our Music), the NYC Mayor’s Office of Media and Entertainment, DROM, and everyone who joined us.

Merch is more than revenue. It’s a way to build deeper connections with fans, strengthen communities, and create more sustainable artist businesses. ❤️

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