BevNET.com

BevNET.com BevNET.com is the beverage industry's leading web site. We also publish BevNET Magazine & Brewbound. New episodes every Tuesday.

The BevNET.com web site reviews non-alcoholic, ready-to-drink beverages and provides comprehensive, up-to-the-minute information about the beverage industry. It has the highest traffic and most content of any web site dedicated to the non-alcoholic beverage industry and has been online since 1996. BevNET's TasteRadio.com is the podcast for anyone building a business. We interview leaders in food a

nd beverage about their wins (and losses) and lessons learned. BevNET Magazine, is the leading industry magazine for analysis of trends, innovation, marketing, and product development. Industry professionals can obtain a free subscription to the magazine, which is published eight times per year. The BevNET Live Conference is a semi-annual beverage entrepreneur and innovation forum, held in NYC and Santa Monica, CA, that provides exclusive learning and networking opportunities for attendees. Additional BevNET resources:
Brewbound.com
ProjectNOSH.com

05/29/2026

Ultra-filtered milk is quietly becoming one of the biggest winners in protein. More at bevnet.com.

A new hydration play is blurring the line between juice drink and sports drink. 🥤BevNET’s latest review looks at JOUS Ke...
05/29/2026

A new hydration play is blurring the line between juice drink and sports drink. 🥤

BevNET’s latest review looks at JOUS Key Lime Hydrating Fruit Drink, a 45% juice beverage with added magnesium and sea salt, 7 grams of sugar and 50 calories per 12 oz. can. The product earns points for its lime-forward flavor, low-calorie profile and polished packaging, but questions remain around front-panel clarity and how the brand communicates its no-added-sugar positioning. 🍋

Read the full review at the link in the first comment below 👇



https://www.bevnet.com/news/2026/review-this-jous-is-worth-the-squeeze?utm_social=fb_bevnet

Why did Lionel Messi’s sports drink brand Más+ shut down despite celebrity star power and deep-pocketed backing? ⚽🥤In th...
05/29/2026

Why did Lionel Messi’s sports drink brand Más+ shut down despite celebrity star power and deep-pocketed backing? ⚽🥤

In the latest Taste Radio episode, the hosts unpack why authenticity and founder involvement may matter more than fame in building a lasting beverage brand. The conversation also spotlights Wilde’s Cheez-It-style protein crackers as a standout innovation, while Patrón executives Roberto Núñez and David Rodriguez explain how the tequila giant scaled globally without abandoning handcrafted production in Jalisco. 🥃📈

Link to the full story in the first comment below 👇



https://www.tasteradio.com/episodes/why-ms-failed--and-why-patrn-continues-to-win?utm_social=fb_bevnet

Hydration, relaxation and functional sleep are driving this week’s newest beverage launches. 🥤🌙Bloom is entering the ele...
05/29/2026

Hydration, relaxation and functional sleep are driving this week’s newest beverage launches. 🥤🌙

Bloom is entering the electrolyte space with Daily Hydration, boosted with protein, collagen, vitamins and minerals, while TRIP is taking its relaxation platform tropical with a Mango flavor rolling out at Whole Foods, Sprouts and Walmart. Magic Mind is expanding beyond mental performance shots with a new 2 oz. sleep supplement, and the roundup also includes new zero-proof cocktails, THC drinks, protein innovations and energy extensions. ⚡🌿

Link to the full story in the first comment below 👇



https://www.bevnet.com/news/2026/new-beverages-bloom-enters-hydration-trip-gets-tropical-magic-minds-sleep-shot?utm_social=fb_bevnet

Plant-based CPG just saw a double deal. 🌱Trek One Capital has acquired flax milk brand Good Karma Foods and plant-based ...
05/29/2026

Plant-based CPG just saw a double deal. 🌱

Trek One Capital has acquired flax milk brand Good Karma Foods and plant-based protein bar maker No Cow, adding both to a portfolio that already includes Alter Eco Foods. 🥛 Good Karma’s sale marks another turn for the brand following its 2018 acquisition by Dean Foods, while No Cow brings a dairy-free, low-sugar bar line with 20 grams of protein per serving. 📈

Link to the full story in the first comment below 👇



https://www.bevnet.com/news/2026/good-karma-acquired-by-trek-one-capital?utm_social=fb_bevnet

A Texas federal judge has cleared three former Nutrabolt executives to remain in their new roles at Recess — with limits...
05/29/2026

A Texas federal judge has cleared three former Nutrabolt executives to remain in their new roles at Recess — with limits. ⚖️🥤

The ruling rejects Nutrabolt’s bid for a broader injunction after the C4 and Bloom maker alleged the former employees violated non-compete and non-solicitation agreements and misused trade secrets. Judge Keith Ellison found Recess’ relaxation beverages do not make it a direct competitor to Nutrabolt’s energy drink and workout supplement business, while noting safeguards around confidential information.

Read the full breakdown at the link in the first comment below 👇



https://www.bevnet.com/news/2026/former-nutrabolt-execs-can-keep-new-jobs-at-recess-texas-judge-rules?utm_social=fb_bevnet

Little Saints is nearing year five with $28 million in lifetime revenue — and a non-alc playbook that runs counter to th...
05/29/2026

Little Saints is nearing year five with $28 million in lifetime revenue — and a non-alc playbook that runs counter to the category’s rush into retail. 🍄

Founded by Megan Klein in 2021, the functional mushroom-powered NA spirits and RTD cocktail brand says retail is up 50% YoY while DTC revenue hit $11 million last year, with repeat purchase rates above 40%. Now, with a term sheet for $3 million of a planned $6 million Series A, Little Saints is preparing to build out wholesale after gaining traction at Sprouts, Whole Foods and select DSD markets. The brand’s next chapter includes new zero-sugar spritz SKUs and a broader bet on cocktail consumers seeking flavor, function and no hangover. 🥂📈

Link to the full story in the first comment below 👇



https://www.bevnet.com/news/2026/five-years-in-little-saints-is-staying-true-to-its-niche?utm_social=fb_bevnet

More retail and investor access is coming to BevNET Live NYC 2026. 🤝The event has added new retailers and investors to i...
05/29/2026

More retail and investor access is coming to BevNET Live NYC 2026. 🤝

The event has added new retailers and investors to its 1:1 meeting program, expanding opportunities for beverage brands to make targeted connections with key decision-makers. The update adds another layer to the conference’s networking lineup as founders look for capital, distribution and shelf placement in a competitive market. 🛒💼

See who’s joining the meetings lineup at the link in the first comment below 👇



https://www.bevnet.com/news/events/bevnetlivesummer26/bevnet-live-nyc-2026-new-retailers-investors-added-to-11-meetings?utm_social=fb_bevnet

THC beverages are breaking further into mainstream retail, with sales hitting $239 million as the category scales fast. ...
05/28/2026

THC beverages are breaking further into mainstream retail, with sales hitting $239 million as the category scales fast. 🌿📈

New NIQ data shows the segment grew 135% year-over-year across more than 1,170 UPCs and 200 brands, despite limited national distributor adoption and ongoing legislative uncertainty. Liquor stores led the channel mix with $132 million in sales, while convenience grew 194% and 10mg products now command over half of category dollar share. 🛒

Link to the full story in the first comment below 👇



https://www.bevnet.com/news/2026/niq-thc-beverages-hit-239m-in-mainstream-retail?utm_social=fb_bevnet

Getting onto Walmart shelves can transform an emerging beverage brand’s trajectory. 🛒🥤Ahead of BevNET Live NYC 2026, Bev...
05/28/2026

Getting onto Walmart shelves can transform an emerging beverage brand’s trajectory. 🛒🥤

Ahead of BevNET Live NYC 2026, BevNET spotlights the beverage entrepreneur working to help new drink companies navigate the path into one of the country’s most influential retailers. The conversation explores what it takes to stand out in a crowded category, build retail readiness and turn early momentum into mass-market opportunity.

Read the full story at the link in the first comment below 👇



https://www.bevnet.com/news/events/bevnetlivesummer26/bevnet-live-nyc-2026-meet-the-beverage-entrepreneur-helping-new-drinks-land-in-walmart?utm_social=fb_bevnet

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