01/27/2025
Well, hey đź‘‹ there! It has been a while!
In the last few posts I have shared about the pivot of Pacheco Beef and what that will look like, and today, I made the official last move of closing the retail side of Pacheco Beef. I turned off our e-commerce website. I have been working on something really fun for Pacheco Beef and our original food blog, Cooking with the Cowboy. The food blog is getting a fresh look and will be the place to reserve a Pacheco Beef Share! Until then, we are still working to raise, finish, and sell our handcrafted beef; it just looks a little different than it did last year.
A little of this story of why we are doing it differently…last year, I hit a bottom. The beef shop was slow; I had very little foot traffic and was burned out trying to make it work. However, I was finding so much joy in helping my beef share customers fill out cut cards for their half a beef and knowing that when they reached into their freezer to ground beef or a steak, they would be nourishing their family with our beef, a product that we have put the time in effort in creating for them. It is so dang rewarding. So after a tearful conversation with Arturo going down the road, we decided it best to close the retail side of Pacheco Beef and focus on selling beef shares, as well as to refocus our energy on sharing recipes, our love for cooking and creating nourishing beef dishes for our family and yours!
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