Jimmie Munoz, Jr.

07/06/2026

One of the things I love about building Passport Destilados is that I'm constantly learning.

I was reading an article this morning about how the spirits industry is changing. People are drinking differently than they did 10 or 20 years ago. Instead of simply buying more, many are looking for quality, authenticity, and products with a story behind them.

Reading it made me smile because it reminded me why I started this company in the first place.

Passport Destilados was never about selling the most bottles. It has always been about introducing people to incredible families, traditions, and craftsmanship from across Mexico, while helping preserve those stories for future generations.

We're still a young company with a lot of work ahead of us, but moments like this remind me that we're building something that feels increasingly relevant.

Thank you to everyone who's encouraged me, shared our story, bought a bottle, introduced me to someone, or simply cheered us on. You're part of this journey too.

Here's to continuing to learn, grow, and hopefully build something that lasts.

Declines in drinking are hurting distillers’ shares, but has the selloff gone too far?

05/07/2026

I’ve been saying for a while now that the future of beverage distribution belongs to companies that understand culture, storytelling, education, and ex*****on — not just logistics.

This post gets a lot right.

The old model of simply carrying massive portfolios and dropping cases off at accounts is losing relevance. Today’s market is more intentional. Consumers are drinking less, but expecting more. They want authenticity, identity, experience, and connection to what’s in the glass.

That’s exactly why we built Passport Destilados differently.

We’re not trying to become the biggest catalog in the room. We focus on producer led brands with real stories, real families, and real regional identity behind them. We work directly with producers, build relationships with accounts, create tasting experiences, support cocktail programs, educate staff, and help brands grow intentionally instead of chasing unsustainable volume.

In many ways, the role of the modern importer/distributor is becoming part consultant, part educator, part cultural bridge.

And honestly: I think that’s a good thing.

The future doesn’t belong to companies that simply move boxes. It belongs to those who can build trust, create demand, and connect people to products with meaning behind them.

That’s the direction we’re building toward at Passport Destilados.

05/01/2026

Out here at Swing for Mexico at sharing Spiced Pineapple with the community.

This is what it’s about: introducing people to something real — small-batch, producer-led spirits with a story behind every bottle.

If you enjoyed it (or you’re curious to try it), tap the link and find a spot near you that carries it. Every bottle you pick up directly supports the families and traditions behind it.

🔗 https://linktr.ee/passportdestilados⁠

Link in bio

05/01/2026

Swing for Mexico is a good one.

Spending the day pouring , sharing stories behind the spirits, and connecting with a lot of great people. These are the moments that remind me why I love what I do.

Proud to represent .destilados in spaces like this and to continue building relationships with organizations and partners who are doing meaningful work in our community.

Good people, good energy, and yes… we are having some fun too.

Always meaningful to be part of events connected to the and the broader community they support here in Arizona.

04/12/2026

04/10/2026

Agave Heritage Festival VIP Reception did not disappoint.

Great mezcal, even better conversations, and a reception area full of people who actually care about what they’re drinking.

This is what it’s about.

If you’re not already following, come see what we’re building at Passport Destilados

04/09/2026

Nos vemos in Tucson, my friends!

Agave Heritage Festival in Tucson is one of the most important moments of the year for Passport Destilados.

This friday allows us to represent our brands, our producers, and the Northern Mexico spirits category at the highest level in Arizona.
We’ll be participating in official festival events and venue collaborations throughout the weekend each one an opportunity to share the cultural depth and traditions behind the spirits we represent.

See you this friday! at Agave Heritage Festival in Tucson.🥂🏜

04/03/2026

Next week we’ll be part of several tastings and events as part of the Agave Heritage Festival.

These moments matter. Not just for visibility, but because they bring together producers, industry professionals, and community around something we all care about: culture, craft, and connection.

We’ll be sharing space, pouring mezcal, and having conversations that go beyond the glass.

If you’re planning to be in Tucson, I’d love to see you there.

Here’s the full list of events and where to find us:
https://linktr.ee/passportdestilados

Let me know if you’ll be around.

Distributors of the finest spirits, wines, and beers that Mexico has to offer.

04/02/2026

One of the most important decisions I make as a business owner is knowing when to step on the gas, and when to slow things down.

Growth sounds good in theory. In practice, it requires restraint.

The spirits industry through the lens of Passport Destilados is unique in that we are constantly balancing two realities. On one side, we need enough product in the market to build and sustain momentum. On the other, we have to respect the pace of production, especially when working with traditional, artisanal methods that were never designed for rapid scale.

What that means for us is simple: we work closely with our producers to ensure their process is protected. Not accelerated. Not compromised.

High volume can look attractive at first. But this is where many brands make a critical mistake. They grow too quickly, cut corners to keep up with demand, and in doing so, diminish both the quality of their product and their long-term reputation.
From the beginning, we choose to work with producers who see things differently. People who would rather protect their craft than chase short-term gains.

That doesn’t mean they don’t want to grow. Of course they do. But they understand that what they are producing is not just a product, it’s a reflection of their name, their family, and their community. In many cases, their identity is literally on the bottle.

And when quality slips, people notice.

That’s why partner selection matters so much to us. It’s not just about what we bring to market, it’s about who we stand behind.

I’m proud to work directly with producers who carry that level of responsibility in their craft.