05/28/2026
Cider quietly continues to be a positive outlier amidst otherwise challenging trends for the broader Beer category & this was a fun exercise to decompose the key drivers behind Cider's recent success. Check out the recap through the Brewbound link below.
Hard cider may be growing — but 77% of the segment’s dollars are controlled by just 10 vendors. 🍎📊
According to new data from Bump Williams Consulting, hard cider dollar sales rose 3.6% in the latest 52 weeks, with Boston Beer commanding a 35.8% share and adding more than $17 million in sales. Meanwhile, only two of the top 10 beer vendors are actively participating in cider, compared to eight in non-alcoholic beer — a reflection of cider’s slower, single-digit growth and highly concentrated landscape.
While leading players like 2 Towns, Blake’s and Schilling posted gains, the bottom 200 cider-focused vendors saw dollar sales decline 6%, underscoring how difficult it is to break through in the top-heavy category. 🍺📉
Link to the full story in the first comment below 👇
https://www.brewbound.com/news/top-10-hard-cider-vendors-account-for-77-of-segment-dollars-per-bump-williams-consulting-non-alcoholic-na-beer-and-hard-cider-have-a-similar-share-of-total-beer-dollars-1-5-and-1-2-resp?utm_social=fb_brewbound
