05/21/2026
BREAKINGđ¨ MAGA is furious that the NAACP told Black athletes to stop making billions for colleges in states that are busy shredding their voting rights.
This week the NAACP launched its âOut of Boundsâ campaign, a direct hit at the economic engine of the Deep South: college sports. The group is calling on Black athletes and fans to withhold commitments, ticket money, and merch purchases from public universities in eight states â Alabama, Florida, Georgia, Louisiana, Mississippi, South Carolina, Tennessee, and Texas â until those states stop attacking Black political power and restore real voting rights protections.
These arenât random schools. Theyâre SECâcountry juggernauts that rake in more than $100 million a year off football and basketball, powered overwhelmingly by Black talent on the field.
The trigger was the Supreme Courtâs latest 6â3 decision gutting what was left of the Voting Rights Act and greenâlighting new maps that erase Blackâmajority districts across the South. Within days, Republican legislatures in those states started racing to redraw lines to dilute Black voting strength even further.
NAACP president Derrick Johnson put it bluntly: these schools ârely on the athletic talents of Black individuals for financial gain while remaining silent as these states undermine the voices of Black communities.â The message to recruits is simple: until your vote counts, your highlight reel shouldnât be paying for their luxury boxes.
MAGA politicians and SEC diehards are losing their minds. Theyâre accusing the NAACP of âpoliticizing sports,â âracism,â and âdividing the countryâ â the same people who never had a problem with politics in sports when governors were signing voterâsuppression bills on the 50âyard line and lawmakers were threatening to defund schools over DEI programs.
Diversity, equity, and inclusion are apparently evil when they mean fair admissions or teaching real history â but totally fine when Black teenagers are suiting up to bring home championships and TV money.
The NAACP isnât asking anyone to sit quietly. Theyâre telling fiveâstar recruits to ask coaches where their university stands on fair maps, to visit HBCUs, to use the transfer portal if theyâre already on campus, and to think hard about whether they want to generate millions for institutions whose politicians are working overtime to cancel out their parentsâ and neighborsâ votes.
Theyâre telling fans and alumni to redirect their dollars to HBCUs â to bands, athletic programs, scholarship funds, NIL collectives â until Southern politicians decide Black ballots matter as much as Black bodies.
No representation. No recruitment. No revenue. If redâstate leaders want Black athletes to keep carrying their brands on Saturdays, they can start by respecting Black citizens on Tuesdays in November.
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