05/15/2026
Yesterday was one of those events that remind you why this work matters.
Edward Jones brought together 150 guests for a Bourbon in the Blind tasting — and the room delivered.
Four mystery samples. No labels, no clues, just what's in the glass. Guests nosed, tasted, and made their calls. Some were surprised. A few were very confident. Everyone was engaged.
After the tasting, we moved into a curated bar featuring more than 15 allocated and hard-to-find expressions — Van Winkle, Weller, Elijah Craig, Old Fitzgerald, Elmer T. Lee and others that don't make it to many shelves. Guests who came in curious left knowing a lot more about what they like and why.
What stood out wasn't just the whiskey. It was the room. Financial professionals, colleagues, guests, many who'd never done a tasting before — all of them leaning in, asking questions, comparing notes. That's the event working exactly the way it should.
Thank you to the Edward Jones team for your trust and flawless ex*****on on your end. Events like this don't happen without a great partner on the other side.
If your team is looking for something that genuinely engages people — not just feeds and seats them — let's talk. Link in comments.