ENAK Flavors

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All the flavors!Four Pepper Blend smoked chuck roast.Pork loin with Oinker Dust from our friends at Fire Hatch Rubs. Pop...
09/07/2026

All the flavors!

Four Pepper Blend smoked chuck roast.

Pork loin with Oinker Dust from our friends at Fire Hatch Rubs.

Poppers with Busan BBQ mixed in with the cream cheese.

Cajun Heat potato salad.

And canned beans. 😂

What did your Labor Day spread look like?

Mississippi coast. Middle Tennessee. Small town Alabama.Three different people at three different vendor events this sum...
09/07/2026

Mississippi coast. Middle Tennessee. Small town Alabama.

Three different people at three different vendor events this summer came to my table and told me they'd seen my ENAK Seasonings ads.

Even as I've finally started seeing sales from ads since late June, there's been a nagging feeling they're not "working." The orders each day are lower than I want. The return on spend doesn't match what the ecom gurus boast about. Every time I think I've got it figured out, performance drops for a day or two.

But not one, not two, three different people saw one of my reels or images while scrolling, and it made enough of an impression that they recognized the brand when they saw it in person.

That's a signal a spreadsheet can't capture.

I started the summer frustrated that months of learning had produced no results. I'm ending it with confidence that everything is working and the business is set up for growth.

Lunch ready in minutes after church today.Chicken fried rice using pulled rotisserie chicken and day old rice. Seasoned ...
09/06/2026

Lunch ready in minutes after church today.

Chicken fried rice using pulled rotisserie chicken and day old rice. Seasoned with Busan BBQ, a splash of soy sauce, and a drizzle of sesame oil.

Shrimp Po Boy!Four Pepper Blend in the shrimp batter.Cajun Heat remoulade with a little Smoke Red Fresno.Served up in a...
09/04/2026

Shrimp Po Boy!

Four Pepper Blend in the shrimp batter.
Cajun Heat remoulade with a little Smoke Red Fresno.

Served up in a warm baguette.

Would you?

My expectations for what was going to happen when I launched ENAK Seasonings were unrealistic. I thought hundreds of peo...
09/04/2026

My expectations for what was going to happen when I launched ENAK Seasonings were unrealistic.

I thought hundreds of people in my social circles, real and online, would buy, word would spread, and I’d be selling bottles by the thousands quickly. That wasn’t the way it began.

Still to this day, when I see other entrepreneurs and ecom operators sharing numbers I feel like I’m way behind. That things should be happening bigger and faster for me.
But then I talk to people more knowledgeable and experienced than me. I tell them numbers and what’s happening in the business. They tell me they’re impressed. They tell me the business is healthy and poised for growth.

I recently completed six weeks of work with a fractional CMO. The first thing he did was dig around in my numbers. His diagnosis: ENAK has a great product, is off to a great start, and the potential for growth is strong.

But the greatest result of our work together may end up being that I've silenced the voice telling me I'm not doing enough, that I'm behind where I should be, and that I'm never going to get ENAK where I want it to go.

I am so excited about where this business is and where I see it going. Thanks for being part of the story.

Enter Action with Boldness.This is the unspoken mantra of ENAK Seasonings. I can't take credit for it. My endurance coac...
09/03/2026

Enter Action with Boldness.

This is the unspoken mantra of ENAK Seasonings. I can't take credit for it. My endurance coach, Ryan Dreyer, gave a speech with this title in the summer of 2024, and brought the line into Tribal Training.

I listened to that speech while driving to Louisville, KY for IRONMAN 70.3 Louisville. I'd interviewed for a job that would give me the freedom, stability, and future opportunities I was looking for as I tried to transition out of a W-2 where it had been made clear there was no future for me.

I fell short of my expectations in the race. I didn't get the job.

A couple of weeks later on a bad day at work, all the negative emotions came out. Something had to change. I just didn't know the what, when, where, and how. Just the why.

Two days later, I cooked the tri tip that started this business. I had an idea to start selling seasoning blends that night.

But I didn't know anything about selling seasonings.

But I entered action with boldness. I bought empty spice bottles. I figured step one would be to standardize a formula and get what became Four Pepper Blend in a bottle.

Coach pushed me to offer a sampler pack to the guys in Tribal before I was ready. I said I'd send four. I didn't have four formulas yet.

I found a co-packer. I filled out documents to create a legal business entity. I worked with a graphic designer. I created an online store.

I ordered over 4000 bottles of seasoning to launch the business.

Every step of the way, enter action with boldness has been the underlying idea. I don't always know what I'm doing. I don't always know if the things I'm doing are the most valuable or wisest. But I'm doing SOMETHING. And I'm doing it with boldness.

One of the biggest lessons I've learned through this whole adventure of starting a business is this: you don't have to know what you're doing. You just have to start doing something. And then keep entering action.

With boldness.

When I moved to China in 2009, there were no tacos to be found. Not for thousands of miles.I went without for a while, b...
09/01/2026

When I moved to China in 2009, there were no tacos to be found. Not for thousands of miles.

I went without for a while, but eventually I had to have them. So over the eight years I lived in China, Malaysia, and Indonesia I learned to make them from scratch, tortillas and all, using the ingredients I had available to me.

When I moved back to Alabama in 2017 I continued making my own seasoning instead of going back to the grocery store packets. Like all of my seasonings before ENAK, there was never a formula. I always just poured the ingredients together by feel.

After the idea for what became ENAK struck I had to standardize a formula and buy bulk ingredients for the four-pack sampler I offered to my teammates in Tribal Training as one of the first steps in moving from idea to reality. While shopping I discovered New Mexico Chile Powder and decided to give it a try instead of the standard chili powder I’d been using. It was the right move. Good became great.

Last month I received one of the most gratifying reviews this business has ever gotten. Jeremy from New Mexico said:

“I'm a native New Mexican and have tacos and taco seasoning in my blood. I've tried every taco seasoning out there over the years and have found some that are pretty decent and some that are pretty bad. This one outranks every single one of them. This is the absolute best taco seasoning out there, and I don't know how they could be made better. My wife agrees, and we have used two full containers in the last month. The seasonings are so good that I have bought 10 of the Gulf of America pack to give away for Christmas presents. My only hope is that eventually this is available in a much much larger container as I've started to have to steal from that stockpile. It's that good.”

How did a guy from Alabama make a taco seasoning that elicits such praise from a native New Mexican?

I moved to China, where I had no choice.

Presentation fail.Potato moussaka seasoned with Four Pepper Blend, Italian seasoning, and fennel seeds. Cajun Heat sauté...
08/31/2026

Presentation fail.

Potato moussaka seasoned with Four Pepper Blend, Italian seasoning, and fennel seeds.

Cajun Heat sautéed zucchini.

Have you ever had moussaka?

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